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September 2014 In This Issue
Featured Stories
Member News
GSAE News & Events
News Briefs
AMA Executive Conference Centers
University of Georgia Center for Continuing Education
Valdosta Lowndes CVB
Featured Stories
Join us on September 17 at DoubleTree by Hilton Atlanta Roswell for the Abit Massey Lecture Series and Luncheon, sponsored by the Augusta Convention & Visitors Bureau.

Register today!

Jon Gordon's best-selling books and talks have inspired readers and audiences around the world.  His principles have been put to the test by numerous NFL, NBA, MLB coaches and teams, Fortune 500 companies, school districts, hospitals and non-profits.  He is the author of numerous books including The Wall Street Journal bestseller The Energy Bus, Soup, The No Complaining Rule, Training Camp, and The Carpenter.  Jon and his tips have been featured on The Today Show, CNN, Fox and Friends and in numerous magazines and newspapers. His clients include The Atlanta Falcons, Campbell Soup, Wells Fargo, Northwestern Mutual, Publix, Southwest Airlines, Bayer and more.

Jon is a graduate of Cornell University and holds a Masters in Teaching from Emory University. He and his training/consulting company are passionate about developing positive leaders, organizations and teams.  When he's not running through airports or speaking, you can find him playing tennis or lacrosse with his wife and two "high energy" children.

Connect with Jon on Twitter, Facebook, LinkedIn and Instagram.

Morning Workshop: Right Person-Right Job, Guess or Know
Chuck Russell is a true thought leader in the application of predictive DATA to business practices. His first book, Right Person-Right Job, Guess or Know, shows how the information provided by new generations of assessments shatters the traditional paradigms of management, hiring, and training.  Learn more and register for the workshop here.

10:00 - 11:30 am - Workshop featuring Chuck Russell (member price is $35,  please register here)
10:30 - 11:30 am - New Member Orientation (open to all new and prospective members)
11:30 - 12:00 - Networking Reception
12:00 - 1:30 pm - Abit Massey Lecture Series & Lunch

Luncheon - GSAE Member: $25 Early Bird; $40 Late (after Sep. 13)
Luncheon - Guest: $35 Early Bird; $50 Late (after Sep. 13)
Workshop - GSAE Member: $35 Early Bird; $50 Late (after Sep. 13)
Workshop - Guest: $50 Early Bird; $65 Late (after Sep. 13)

Thank you to our Sponsor:
Thank you to our Host:
Augusta Convention
& Visitors Bureau
DoubleTree by Hilton
Atlanta Roswell

The Member ROI Summit is designed to help you and your association get better at effective and efficient member recruitment and retention efforts by proving your member ROI. While many organizations struggle with accurately demonstrating their yearly sustainable real dollar ROI of membership, you will learn how to do it well. Today's members and non-members want to know, "What's in it for me, show me the ROI of Membership."

In addition, this program will help association professionals write benefit driven marketing copy, conduct qualitative research for proving the ROI of membership in real numbers, ROI framework development, strategy mapping and much more. You will learn how to prove to members and non-members alike that membership in your organization is a smart business decision.

Attendees also receive a complimentary copy of Ed's Book, The ROI of Membership: Today's Missing Link for Explosive Growth!

Register today!
Date: Wednesday, October 8
Cost: $149 (includes lunch)
Time: 8:30 am - 4:30 pm
Location: Georgia Association of Water Professionals - 1655 Enterprise Way, Marietta, GA
Member News
The Georgia Center for Nonprofits (GCN) and Young Nonprofit Professionals Network (YNPN) of Atlanta are pleased to announce the recipients of the 2014 Nonprofit Leader "30 Under 30" Awards program, a collaboration of GCN and YNPN Atlanta.  The program recognizes 30 young nonprofit professionals in Georgia who are making a powerful impact in their organizations by exhibiting outstanding leadership, innovation, and commitment in their community work. GCN and YNPN Atlanta believe each of these professionals is making strides to improve not only their communities but the nonprofit sector as a whole.  Please join us in congratulating our own Amy Kane, Director, Core Programs, Rheumatology Research Foundation.
The Association Forum of Chicagoland and USAE weekly newspaper are pleased to announce the 2014 class of Forty Under 40 Awards Honorees. The Forty Under 40® Awards recognizes 40 up-and-coming association or nonprofit professionals who are under the age of 40, demonstrate high potential for success in leadership roles and exhibit a strong commitment to the association management profession. Please join GSAE in congratulating our own Mary Wheatley, IOM, Executive Director, Foundation, American College of Rheumatology, Atlanta, Georgia.
Gov. Nathan Deal recognized several of the state’s top tourism professionals at the 2014 Georgia Governor’s Tourism Conference in Augusta. Hosted by the Georgia Department of Economic Development and the Georgia Association of Convention & Visitors Bureau, the annual event gathered more than 500 of Georgia’s tourism industry professionals.  The Larry Allen Tourism Leadership Award was presented to Barry White, President & CEO, Augusta Convention & Visitors Bureau.  This award recognizes an individual who demonstrates excellence in leadership skills and abilities. Given in memory of Larry Allen, who was General Manager of Stone Mountain and exemplified all around friendship, support and leadership in the tourism industry.
Please join us in congratulating Greg DeSandy on his new position as Director of Sales at the Cobo Center in Detroit, Michigan, host of the 2015 ASAE Annual Meeting & Expo. Greg most recently served as the Director of Sales at the 2013 GSAE Annual Meeting host property, the Augusta Marriott at the Convention Center.
Debbie Hackman-Bartlett, CAE helped contribute to the Georgia Women of Achievement's honoring of Dr. Alice Woodby McKane (1865–1948); you may view the video here.  Graduating in 1892 with a medical degree, Alice moved to Augusta to become a resident physician and nursing instructor at the Haines Normal and Industrial Institute.  At that time, she was the only black female physician in Georgia.
Georgia Women of Achievement honors outstanding women who had exceptional accomplishments and are a continuing inspiration to others.  Abit Massey, CAE, serves as the President of the Board of Trustees.  You may learn more about GWA here.
Nancy Wilkerson has been named the director of sales at Barnsley Resort, a luxury boutique resort located just north of Atlanta.  In her new role, Nancy is responsible for new business development and enhancing the repeat client experience for corporate meetings and events.  She now leads the sales team and all strategic efforts for the corporate group market.  Nancy came to Barnsley Resort from Sandestin Golf & Beach Resort.
Ragan Cohn, CAE, Vice President, National Commission on Certification of Physician Assistants, and her husband Hank, welcomed a baby boy on August 12.  Adam Buckley Cohn weighed in at 9 pounds, 1 ounce and measuring 21.5 inches long.  Both mom and baby are doing great!
Ashley Wilson, Sales Manager for Gulf Shores & Orange Beach Tourism, and her husband welcomed their first child earlier this summer.  Harrison Tucker Wilson was born on June 24,  weighing 6 pounds, 2 ounces and was 18 1/2 inches long.  Both baby and mom are doing well.  Ashley returned from maternity leave earlier this month.
Bonnie Gardner, Association Sales Manager and Paula Fronimo, State Association Sales Manager, are delighted to share this exciting announcement with GSAE.  On the heels of the news that Lake Lanier Islands has been recognized with a 2014 TripAdvisor® Certificate of Excellence, the Southern lakeside destination is proud to announce its latest achievement: the distinction of becoming a member of the highly revered Southern Living Hotel Collection (SLHC). As an extension of the magazine devoted to celebrating the "best of life in the South", the SLHC is a carefully selected compilation of Four- and Five-Star independent resorts, hotels and inns in 11states that are dedicated to offering the finest in authentic Southern travel, hospitality and experience.  Situated less than 45 miles from downtown Atlanta on 1,500 pristine acres of forests, meadows and beaches, Lake Lanier Islands Resort is quickly growing in size, scope and reputation as one of the Southeast’s leading lakeside retreats, and recently hosted the 2014 GSAE Leadership Retreat. Read the full press release here.
The College Football Hall of Fame, which is connected to the Georgia World Congress Center, is now open. The grand opening took place August 23rd right before the beginning of college football season. Thousands of fans have already explored the awesome museum. For more information visit the College Football Hall of Fame website here.
Athens Convention & Visitors Bureau
The Westin Peachtree Plaza
GSAE News & Events
Tuesday, September 9
Webinar (sponsored by Kentucky Society of Association Executives and Georgia Society of Association Executives): The Board-Savvy CEO: Building a High-Impact Board-CEO Partnership
2 - 3 pm EST
$45 members; $75 non-members
Register online

The long-term success of associations heavily depends on the strong leadership of a rock-solid board-CEO Strategic Governing Team.  And experience has taught that association CEOs who are truly "board-savvy" must take the lead in building such partnerships.  Drawing on three of Doug Eadie’s leadership books – The Board-Savvy CEO; Building a Rock-Solid Partnership With Your Board; and Meeting the Governing Challenge, "The Board-Savvy CEO" webinar will provide participants with detailed, practical and thoroughly tested guidance in becoming truly board-savvy CEOs.

Tuesday, September 9
GSAE Emerging Professionals Social Event
5 - 6:30 pm - The Painted Pin, 737 Miami Circle, Atlanta
Register by Sep. 2
*GSAE is sponsoring bowling. Attendees will be responsible for shoe rental ($4.50), and any food/beverages

Wednesday, September 24
Webinar (sponsored by Ohio Society of Association Executives and Georgia Society of Association Executives): Internal Controls in a Small Staff Office Environment
2 - 3 pm EST
$45 members; $75 non-members
Register online

This session will provide a practical approach to internal controls for organizations with few employees. Attendees will walk through some of the more common environments for associations and discuss some of the myths about internal controls and will learn to apply a basic approach to internal controls, specific controls over cash receipts, cash disbursements and controls over payroll.

Tuesday, September 30
Tax Exempt Association (T.E.A. Group) Luncheon: NPO Board Priorities and Best Governance Practices
11:15 am - 1 pm
Maggiano's - 3368 Peachtree Road, Atlanta
Cost is $25; RSVP to mca@joneskolb.com or (404) 262-7920 by September 25
It's that time of year again - time to check your GSAE profile to make sure everything is exactly how you want it before our 2015 GSAE Membership Directory goes to print later this fall.  From the GSAE homepage, go to Interact then Update My Profile.  From there, you'll see a blue link to view/edit profile that will allow you to make any necessary changes.  Of course, you may always email changes to janeanne@gsae.org if that's easier.  All updates must be received by September 18.
The GSAE Nominating Committee is soliciting names of members interested in serving on the GSAE Board of Directors.  The Nominating Committee will include Past Chair, Aubie Knight, CIC, CRM; Chair Susan Cheshire, CAE; Chair elect Jim Fowler, CAE; and two at large association executive members, LeeAnne Minnick and Barry White.
Five seats for individual association member directors and one seat for a corporate supplier director will be available for two-year terms, beginning January 1, 2015.
If you or someone you know would like to be considered, please send the name and a brief description of qualifications to Wendy. All candidates must be members in good standing.  Deadline for nominations is September 15, 2014.
The slate of nominees will be offered to the membership for review no later than Friday, October 10.  Board members and officers will be accepted and installed at the GSAE Annual Business Meeting during the Holiday Luncheon & Silent Auction December 10th at the Georgia Aquarium.
GSAE recognizes excellence by presenting a variety of awards to members.  To nominate a member for an award, simply contact Wendy Kavanagh, CAE, President, at wendy@gsae.org.  For more information about the awards program, visit the Awards page of the GSAE website.  The deadline for nominations is Wednesday, October 1, 2014.
Individual Awards include:  
The Clifford M. Clarke Award is GSAE's highest honor and is presented to honor a member for an outstanding career of leadership and service to associations in Georgia.  It is named for the late Cliff Clarke, president emeritus of the Arthritis Foundation and the first Georgian to serve as chief elected officer of ASAE.  Any active individual member of GSAE is eligible for the Award, with the exception of current officers, directors, staff, members of the Awards Committee and previous recipients.  Honorary and retired members who have worked in the Georgia association community within the past two years and former staff members who meet the other criteria as well are also eligible.  
The Alan R. Johnson Award was established in 1994 and named in memory of a former Chair of the GSAE Foundation.  It is given to an association executive in Georgia who has demonstrated qualities of teamwork (ability to work with and support others), vision (ability to see possibilities for making things happen and communicating this vision to others) and servant leadership (willingness to reach out beyond work and home to benefit the community).

The Emerging Leader Award is presented to an association executive with ten years or less of experience in associations who demonstrates leadership through service to GSAE, their own association and to their community.  Chief staff executives (CEO, executive director, executive vice president, etc.) are not eligible.  Nominees must have been a member of GSAE for at least one year.
The Corporate Member Representative of the Year is presented to the corporate member who has demonstrated outstanding and continuous service to the association community in Georgia.   
Please plan to join us Wednesday, October 1 to start shaping GSAE's professional development calendar for 2015.  Your brain power and fresh ideas help GSAE consistently present cutting edge educational topics to our members.  If you'd like to help recommend and evaluate speakers, but aren't able to attend the meeting, please let Wendy know.  Your voice can still be heard by vetting interested speakers.

Save the date for our PDC meeting this fall:
October 1, 2014
11:30 am - 1 pm (please bring your own lunch)
BOMA Georgia - 5901-C Peachtree Dunwoody Road NE, Ste. 300, Atlanta

Contact Erin Hall, committee chair with any questions and to RSVP:

Erin Hall
Director of Communications & Advocacy
Building Owners and Managers Association of Georgia
(404) 475-9980 ext. 4
News Briefs
The Georgia Society of Association Executives is proud to partner with Institute for Organization Management, the U.S. Chamber of Commerce Foundations’ professional development program for non-profit executives, and offer two $500 partial tuition scholarships to attend Winter Institute in 2015. The two scholarships, available to any of our members, will be awarded to students attending Institute for the first time to assist with enrollment fees and cannot be combined with any other Institute scholarships.

For over 90 years, Institute has educated association and chamber leaders across the country through its national program, highly rated curriculum and high caliber instructors. Thousands of executives have attended Institute sites across the country to strengthen their management skills, learn industry best practices, and gain a broad national perspective from peers.  Institute has helped them build stronger organizations, become strong business advocates and better serve their members. In addition, you can earn up to 96 credit hours toward your CAE certification as Institute’s curriculum is directly tied to the CAE’s body of knowledge. Upon completion of the Institute program, graduates receive the IOM recognition which allows them to use the letters "IOM" in public mention and professional correspondence.  The IOM recognition signifies the completion of 96 hours of course instruction in nonprofit management and commitment to the industry.

If you are interested in this scholarship opportunity, contact Wendy by November 10th.  

Early registration deadline for Winter Institute is November 21st.

For more information about Institute’s curriculum, sites, and dates, visit the Institute website and Prospective Student Toolkit to help you gain insight into the program.
Feedback Systems and Michelle Hatch, Hatch Marketing & Communications, have compiled the 2014 Meeting Planning Professionals Survey e-Report, which is available for download here.  The goal of the survey was to gain a better understanding of current conditions within the "large meeting" marketplace.

Four key findings came out of the 2014 survey:
•    The industry is ripe for logistics innovation to address meeting planners' biggest challenges.
•    Attendance growth is stagnant and expected to decline over the next three years.
•    The majority of respondents report a high level of repeat attendance.
•    While the majority of attendees book within the hotel block, out-of-block bookings can be costly.
In this 20 minute webinar, speaker Scott Oser, President of Scott Oser Associates, will cover 10 tips that your organization can utilize to grow your membership, while also retaining your current database.  Make plans to join the discussion on September 12 at 1:30 pm.  Register here.

We'll discuss:
•    Content segmenting and targeting strategies
•    Multi-media and why it is important to mix up your content delivery methods
•    How to utilize what you already know to improve your overall outreach efforts

Designed for people who are new to the profession of association management, new to particular topics in association management, or who just need a brush up on some concepts, Associations 101 will feature experienced association executives sharing 10 tips in 20 minutes on a variety of topics in association management.

There is NO CHARGE for these webinars. After the live event, they’ll all be archived with Peach New Media and available for on-demand viewing, also at no charge.  Check out their website at a101.peachnewmedia.com.
An Association Management System (AMS) is one of the most important investments an association has to make. As humans, we highly value the opinions of our family, friends, and peers. With these two things in mind, it’s time for association executives to have a voice about how their AMS performs with regards to customer service, ease of use, reliability, and customization. It’s time for a place where executives can speak openly and honestly about their experiences with their AMS. Click on the "Learn More" link to find out about the current stats on reviews and responses on the Review My AMS site.


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