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September 2014  

Member ROI Summit by Ed Rigsbee, CSP, CAE & GSAE

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The Member ROI Summit is designed to help you and your association get better at effective and efficient member recruitment and retention efforts by proving your member ROI. While many organizations struggle with accurately demonstrating their yearly sustainable real dollar ROI of membership, you will learn how to do it well. Today's members and non-members want to know, "What's in it for me, show me the ROI of Membership."

In addition, this program will help association professionals write benefit driven marketing copy, conduct qualitative research for proving the ROI of membership in real numbers, ROI framework development, strategy mapping and much more. You will learn how to prove to members and non-members alike that membership in your organization is a smart business decision.

Attendees also receive a complimentary copy of Ed's Book, The ROI of Membership: Today's Missing Link for Explosive Growth!

Register today!
Date: Wednesday, October 8
Cost: $149 (includes lunch)
Time: 8:30 am - 4:30 pm
Location: Georgia Association of Water Professionals - 1655 Enterprise Way, Marietta, GA

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