Charles Hall, AMCI’s 2015 Chair, has led the Board as it transitioned to a renewed focus on promoting the value of the AMC model to the benefit of all members. As he winds up his hectic and productive year, we sat down with him to get his perspective on strategic 'wins' and what that means for AMCI’s marketing efforts in the future.

As Alphone Karr said, "The more things change, the more they are the same." 2015 felt like that in the social media and content marketing sphere. While the year saw the increased adoption of live streaming video (more on that can be found in our ‘What’s Trending’ piece), from a B2B perspective, there was no significant growth or decline in any of the major social platforms most of us use. And we all continued to grapple with how to best execute a content marketing approach that optimized our limited time and human resources and had meaning and usefulness for our audiences.

While live streaming isn’t new, the impact of mobile was clearly seen in 2015 with the introduction of two key apps earlier in the year (Meerkat and Periscope), and the recent addition of a third (Blab) into the space.

To paraphrase Dorothy in Oz ‘My! Trends come and go so quickly here!’ Has content been dethroned?

A lot of us put a great deal of effort into the content we create and curate. Sometimes it seems like that effort gets lost in the ether, but we’re noticing that a lot of associations are being really smart about leveraging the work that they do through the use of paper.li.

For the inner blogger, writer, videographer, or graphic designer in you, take a quick read through AMC’s content guide.

To kick off 2016 our editorial calendar will focus on a number of topics that are on the collective mindset of our industry. For the first quarter we taking on the new thinking in face to face meetings, February, it’s KPI’s and what metrics you think matter the most, as well as how the fundraising landscape is changing. In March we’d love to hear what business social platforms have gotten your attention.