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Absolutely not. But its format, reach, distribution, effectiveness, and influence is changing at such an accelerated pace that vowing to be the ‘best storytelling brand’ will leave your content strategy fighting for attention instead of grabbing it. And you always need a great lead and some cool visuals.

And from around the web – wonder what effective video content in a business context can look like? We liked this from Tripp and Tyler that reimagines the dreaded conference call in a fresh and very relatable way: click here

 

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