Naylor Association Solutions
SHSMD Spectrum Newsletter
May/June 2025
Featured Articles
  
Planning for the Future of Health Care Needs Requires Rethinking Patient Needs

Anticipating the needs of future patients, and understanding how to best engage them, is a delicate process that requires communication, innovation and planning. Doing this effectively may force you and your colleagues to rethink existing strategies in order to better connect with existing patient needs and avoid being surprised by future developments. (Image credit: Morganka/Bigstock.com)
  
Enhancing Health Care Strategy Using Geographic Information Systems

Geography as a science is defined as a study of people, places and their interactions, which makes taking a geographic approach to problem-solving effective for health systems in an increasingly complex, interconnected world. That was the theme of a session focusing on the use of geographic information systems (GIS) to inform decision-making, held during the 2024 SHSMD Connections Conference in October 2024. (Image credit: sasirin pamai/Bigstock.com)
  
Shifting Patient Privacy Landscape Challenges Marketing Efforts

The constantly evolving landscape of patient privacy laws and regulations poses significant challenges to professionals interested in maximizing health care marketing opportunities while ensuring the safe handling and protection of patient data. Although there is no one-size-fits-all solution, understanding key concerns and developing detailed strategies to address current and anticipated privacy regulations will ensure that teams are building an effective, protected digital ecosystem. (Image credit: leowolfert/Bigstock.com)
  
Celebrating Health Care Heroes While Reducing Violence in the Workplace

In the five years since the start of the COVID-19 pandemic in March 2020, health care workers went from being celebrated as heroes to experiencing abuse and violence. During a session at the SHSMD Connections Conference in October 2024, Henry Ford Health and University of Vermont Health Network shared their respective strategies for “turning around the narrative” to create new awareness about violence against health care workers and how to better protect them. (Image credit: monkeybusinessimages/Bigstock.com)
Community Connections

Access these My SHSMD community discussions to get helpful insights from your peers (for SHSMD members only):

Intranet Platform Experiences – Marketing Community
Market Share – Defining and Measuring Community
Health Literacy in Patient-Facing Info/Flyers/Communications, etc. -- Public Relations & Communications Community

Content Partner

Naylor Association Solutions
Save the Date!

Annual Conference | SHSMD Connections 2025 Registration Opens Mid-May

Join health care’s leading strategists in Dallas this October for SHSMD Connections 2025. Registration opens mid-May. Stay tuned for details on sessions, speakers, and exclusive networking events.

Learn more

Upcoming Webinar | SHSMD By the Numbers: What the Numbers Say – MarCom Budgeting Benchmarks for Health Care Leaders

Gain data-backed insights into how leading organizations are budgeting for marketing and communications in today’s health care landscape.

Learn more

Credential Course | Public Relations and Communications in Health Care Settings

Dates: June 10 to July 15

Enhance your PR and communications expertise through this interactive online credential course for health care professionals.

Learn more

 

View all upcoming and on-demand SHSMD education here.

Never settle for good enough.
UnlockĀ®
Healthcare organizations can struggle to grow and create sustainable performance. At Unlock Health, we set a new standard for what's possible in healthcare marketing by integrating the essential elements of growth - marketing, product, and revenue strategy - under One Solution. Our unique blend of creativity, data, and expertise allows us to deliver the results you need to connect patients to care and drive meaningful growth.
Learn more about our growth-focused solution.
Advertisement
The SHSMD Advantage

Complimentary Resources Crafted for SHSMD Members

SHSMD provides its members with ongoing news and reports to bring new knowledge and thought leadership. Below are two key resources recently released to guide your strategic thinking about emerging trends. 

Executive Dialogue Report – Available On-Demand

Innovative Initiatives and Partnerships Beyond the Traditional Strategic Plan

Explore how leading health systems are redefining strategy through collaborative and forward-thinking approaches.

Access report

Futurescan 2025: Health Care Trends and Implications

Prepare for the Future

Futurescan 2025 continues SHSMD’s tradition of providing strategic planning insights for health care leaders. This year’s edition features expert perspectives on value-based care financing, community health strategies, workforce trends, sustainability for smaller hospitals, and advancements in digital behavioral health.

Stay informed with this essential planning resource.

Access your complimentary copy

Recognition Event

SHSMD Awards – Nominations Open Through May 6

Celebrate excellence in the field by nominating yourself or a colleague helping shape the future of health care strategy.

Submit your nomination

To search for other resources free to members, visit the SHSMD Resource Library.

Career Center
Oklahoma City, Oklahoma. Reporting to the Director of Business Growth, this position provides day to day management of work that supports the enterprise strategy around OUH's growth journey. Position will help analyze, manage, and provide support evaluating growth opportunities within the organization. This position will oversee the recruitment and on-going development of employees within the Business Development and Innovation team.
Oklahoma City, Oklahoma. Reporting to the VP of Business Development and Innovation, this position provides leadership in supporting the enterprise strategy around OUH's growth journey through M&A/Affiliation. Position will help own, develop and implement a comprehensive corporate growth strategy focused on supporting the identification and evaluation of potential growth opportunities, assist in the deal funnel, and work with colleagues across the enterprise. 
Plano, Texas. The HR Generalist is responsible for the delivery of daily, strategic human resources (HR) services in support of the organization''s goals, mission, values and vision. This position partners with the HR team and business leaders to develop and deliver sound business solutions for anticipated, existing and new business challenges. 
Jacksonville, Florida. Nemours is seeking an Enterprise Internal Communications Specialist to join our Nemours Children''s Health team in Jacksonvile, FL. The Enterprise Internal Communications Specialist, North Florida, is responsible for supporting and partnering with the Enterprise Internal Communications team to advance the Nemours Children''s Health, Florida strategy. Reporting to the Florida Manager of Enterprise Internal Communications, this role will occasionally travel to Central Florida/Orlando and Pensacola. This is a hybrid position with regular on-site responsibilities in Jacksonville.