SHSMD Spectrum Newsletter
May/June 2020
Featured Articles
  
SHSMD Releases COVID-19 Communications Resources to Help Hospitals Share Their Message During Pandemic
Looking for guidance and tips on how to effectively communicate with internal and external audiences during the crisis? This article directs you to a wealth of information that will help you in doing just that on a new web page developed by SHSMD and the American Hospital Association.
  
Online Health Hub Helps Set Stage for COVID-19 Readiness at Kansas City Hospital System
AdventHealth is utilizing a provider-patient matching platform as a tool to disseminate information to patients and the community about COVID-19 and where to seek care. The strategy is helping its hospitals steer individuals away from emergency departments toward virtual alternatives.
  
Vanderbilt Sees Near Tripling of Portal Traffic as Patients Seek Answers Amid Pandemic
Use of Vanderbilt University Medical Center’s (VUMC’s) patient portal has surged during the crisis as VUMC has used it as an entryway into telehealth services and as the vehicle through which patients can obtain COVID-19 test results.
  
Client-partner Relationships: 3 Tips for Success on Both Sides
For hospital and health system marketers and strategists, getting the most out of relationships between in-house departments and outside partners is vital. This article provides insights into the keys to success: consistency, communication and collaboration.
HealthcareMarketingCenter.com
Community Connections
  
SHSMD members share ideas for thanking staff for their heroic efforts during the pandemic as they care for COVID-19 patients under the most challenging of circumstances.
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Save the Date!

Hosted by Mayo Clinic and SHSMD – On-Demand Access; Register by June 1!

This live event on June 2-3 is sold out, but all waiting list registrants will receive on-demand access to all sessions following the conference.

Learn best practices, new trends and successful strategies in health care social media in this virtual conference brought to you by SHSMD and the Mayo Clinic Social Media Network. You’ll have an opportunity to download impactful resources and hear from your peers at health care organizations that have successfully leveraged social media in their digital marketing.

Presentations by leading experts in the field will include:

  • “Beyond Posting: Using Social to Boost Marketing, Strengthen the Customer Journey and Break Down Silos.”
  •  “CEOs Taking a Stand: Building a National Thought Leadership Position.”
  •  “Leveraging Twitter to Identify Physician Influencers and Drive Reputation.”
  •  “At Times It's Too Much to Bear: Supporting Patients with Facebook Groups and Online Communities.”
  • “The Plot Thickens: How to Beef-up Your Storytelling on Social Media.”
  •  “Showcasing the Patient Experience through Social Media Content.”
  • “Understanding Digital Marketing in a Privacy-Focused World.”

Don’t miss this exciting opportunity to increase your efficiency and effectiveness within your organization!

For more information or to register for the waiting list, visit SHSMD’s Education Calendar.

Share with your colleagues! #MayoSHSMD

The SHSMD Advantage
  
Connect With Your Peers on COVID-19 and Other Important Strategy Issues – Join the MySHSMD Online Member Community

These online discussion groups are a great way to collaborate, stay up-to-date and learn from or share information and sample materials with other SHSMD members about pandemic strategies, communications and more.

You can also engage in online discussions about a variety of other health care strategy issues. 

Whether you’re a marketer, public relations/communications professional, planner/business developer or physicians relations strategist, there’s an online community just for you.

Join the conversation today at My.SHSMD.org. 
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