CRA eJournal
Rental Center News
Each year CRA hosts a fund-raising golf tournament for the benefit of its foundation, RSIF (Rental Services Industry Foundation), whose purposes are to provide college scholarships to students interested in the rental industry, to help support members in need of disaster relief, and to provide rental-related educational projects. RSIF is a non-profit organization. This year will be the 5th Annual Tournament, and the tournament continues to grow each year! Isn't it time for you to join in the fun and play? If you don't play, how about rewarding your golfing employees with a day of golf? You don’t need to send a team of four golfers; we will pair singles with other golfers. Equipment vendors and their distributors will display their equipment onsite and, of course, offer refreshments and snacks.
The Tournament is held in Corona, CA, at the Eagle Glen Golf Course, a spectacular course that gives the impression of playing at a private club. Located in the hills, the course provides elevated tees and spectacular views. Register online or download a registration form.
EPIC Brokers
EDCO, Inc.
To better understand course of employment rules it’s useful to look at the exceptions. When someone is injured on the job, the connection — or nexus — between the job and the injury is usually clear and indisputable. But sometimes, it’s not. For instance, say you work at home and you tripped over your dog on your way to pull some fabric samples down from a shelf to take with you to a customer? Just such a claim was at first denied by the workers’ compensation judge, then paid on appeal. Exactly what does course of employment mean? We can probably understand the concept better by looking at the exceptions.
Alliance North America
Vendor News
CRA's 2020 Equipment and Party Rental Rally Trade Show will be held at the South Point Casino Hotel & Convention Center in Las Vegas, NV, featuring 80,000 square feet of exhibit space. The South Point is a great venue—with the convention center and hotel on the same property, both exhibitors and attendees can enjoy the convenience of staying on-site! Special room rates (January 19-23, 2020) are available from $69 per night with no resort fees. Special Group rates are available until December 26, 2019, subject to availability.
Thank you to the exhibitors that have already signed up for the trade show. Click on "Learn More" to see the list of exhibitors that have signed up for the show to date. And check back often—new exhibitors are being added daily!

Anderson Industrial Engines Co., Inc. distributes and packages industrial engine and electrical generator sets. Established in 1974 with headquarters in Omaha, Nebraska, as well as branch offices in Kansas City, Kansas, and Modesto, California, they are dedicated to quality products, systems, and customer service. AlE represents industry-leading engine manufacturers including Kubota, American Honda, Fiat Powertrain, JCB, and Ford Motor Company. They supply industrial engines, power units, generator sets, parts, and service for construction, agricultural and turf equipment, irrigation, and specialty OEM power systems, and they have the capability to design custom power products to fit specific needs.
Apex Rentals is a Kubota dealer for rental companies. They offer new and used Kubota equipment for sale and are the local Kubota dealer for all of the high desert. This includes: Hesperia, Victorville, Phelan, Apple Valley, Lancaster, Palmdale, Barstow, Adelanto, Helendale, Oakhills, and all the surrounding cities. Financing is available on both new and used Kubota equipment through Kubota Credit Corporation. Further discounts may be available via rebate or other sales programs. Contact Ryan or Alonzo at 760-244-9349 for more details.
Western Global, a leading provider of portable tanks and dispensing equipment for the storage and handling of fuels, lubricants and other fluids, welcomes Dean Nasato as the regional sales manager of the rental and equipment division in Canada. He will provide support for Canadian customers. The rental and equipment division was formed by Western Global in early 2019, and Nasato will be the first dedicated rental representative in the Canadian region. Nasato brings more than 30 years of experience to his new role, with previous positions in rental equipment sales and general construction equipment sales.
King Equipment, long recognized as an aerial equipment rental leader in Los Angeles and Southern California, recently joined forces with Sunbelt Rentals. Catalyst Strategic Advisors, specializing in M&A advisory services for the equipment rental industry, was instrumental in the transaction. The Catalyst team is led by industry experts who anticipate industry developments, understand the competitive environment and navigate current market dynamics. Catalyst delivers results through long-term relationships with senior industry leaders, unmatched industry insights, exceptional preparation and positioning, combined with the tenacious pursuit of a winning outcome for our clients.
ASV Holdings Inc., an industry-leading manufacturer of all-purpose and all-season compact track loaders and skid steers, backs up the quality of its equipment with a new 2-year, 2,000-hour warranty for its Posi-Track® and skid-steer loaders. The comprehensive warranty covers compact track loader tracks for the entire warranty period, giving customers peace of mind that they’ve chosen the most reliable option. In addition, the warranty goes a step further to feature the industry’s first and only compact track loader no-derailment guarantee.
Hy-Brid Lifts, an industry leader in high-quality, low-level access equipment, offers a PA-1030 push-around lift with a customized platform designed for textile mills. The narrow platform and lift base size make the lift easy to move through aisles to aid in cleaning of HVAC applications, effectively removing the inherent dangers associated with ladders. Hy-Brid Lifts offers the only customized lift solution tailored to the needs of the textile industry. The customized design offers a reduced platform width of 18 inches and a reduced base width of 29.5 inches, which allows the lift to fit between objects at height where larger rails on other lifts didn’t fit. The feature, first designed for a textile manufacturing customer, provides a solution for the rising number of accidents and injuries associated with ladders.
Business News
Welcome to CalSavers, the new retirement savings program designed to give Californians an easy and simple way to save for retirement. State law requires that California employers, who don’t already offer an employer-sponsored retirement plan and who have five or more employees, either sponsor a retirement plan or participate in CalSavers. Starting in July 2019, California began offering an estimated 7 million workers in California the opportunity to contribute to an Individual Retirement Account (IRA) and get on track for the future. The three-year phased rollout will include staggered deadlines for registration based on employer size. Employers can register now—all eligible employers are encouraged to join at any time prior to their registration deadline.
In the October 2019 Short-Term Energy Outlook (STEO), the U.S. Energy Information Administration (EIA) forecasts lower crude oil prices in the fourth quarter of 2019 and in 2020 despite tighter global balances. The tighter balances are largely the result of unprecedented short-lived loss of global supply following the September 14 attacks on crude oil production and processing infrastructure in Saudi Arabia. The production declines contribute to overall stock draws in the second half of 2019 with a relatively large stock draw in the third quarter. In the fourth quarter, however, EIA forecasts global supply growth will outpace global demand growth, resulting in an inventory build, offsetting some of the third quarter draws. EIA lowered its crude oil price forecast for the fourth quarter of 2019 by $1 per barrel (b) to $59/b, reflecting current price trends, and lowered its crude oil price forecast for 2020 by $2/b to average $60/b because of expected supply growth.
Upcoming Events
October 20-22, 2019 – Spokane, WA
Northwest Rental Conference more...
November 1, 2019 – Corona, CA
CRA 5th Annual Golf Tournament more...
November 4-7, 2019 –
MATRA The Tent Show  more...
December 4, 2019 – Berkeley, CA
SFBA & Vintage Holiday Party
December 10, 2019 – Ventura, CA
Tri-County Holiday Party
December 11, 2019 – La Mirada, CA
Greater LA /Orange Holiday Party
December 12, 2019 – Rancho Cucamonga, CA
Inland Holiday Party
Jan. 19, 2020 – Las Vegas, NV
CRA Board Meeting
January 20-22, 2020 -- Las Vegas, NV
CRA Rental Rally Trade Show more…
Survey Results
Thank you to all who take time to participate in our surveys. CRA uses the information we gather to better serve you. If you have an idea for a survey for CRA members, please send your request to CRA at This month, we surveyed members about posting customer photos of their events and equipment.
Rich Soltero from Dahls Equipment Rental, Inc. in San Jose, CA is the winner of the October Survey Raffle. Congratulations Rich!