NPMA ePestWorld

Interested in getting involved in the strategic leadership of NPMA? Now’s your chance to get involved in the decision-making process and grow professionally within our association. The work our volunteers do makes a difference in this industry, and we want you to be a part of it! The call for nominations for the board of directors is now open through August 31.

 

2022 PSA program adds over 13,000 new TV and radio airings in one month

To inform consumers about the serious health threats posed by pests, the Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, utilizes public service announcements to share this important health messaging with Americans. 

In its most recent PPMA Update, a monthly newsletter shared with investors, they reported on their May PSA results, which brought in over 13,000 new TV and radio airings resulting in nearly 50 million impressions. PPMA’s campaigns are continuing to receive strong broadcast support across the U.S. with several campaigns currently running in market. The Spring 2022 distribution of “Sick Day” and “Symptoms” PSAs continue to produce strong results across radio and TV contributing 6,060 airings and 41.6 million impressions in May. The summer 2021 distribution of “Abstract” continues to see strong airings with another 1,407 airings and 2.1 million impressions added last month.

Fox News and Fox Business Network continue to strongly support PPMA’s campaigns and stations in many of the top media markets have also continued airing popular spots, including stations and affiliates in New York, Los Angeles, Philadelphia, Chicago and other media markets nationwide. This past month also brought in new TV and radio station placements in Jacksonville, FL, Phoenix, AZ and San Diego, CA.

To view PPMA’s full PSA Library, please check out its playlist on YouTube.

Heard From the Hill

Thank you to those who registered for NPMA’s August District Visits! As we enter the last week of July, we just wanted to remind you to start scheduling your visits for the upcoming recess. To ensure you have a smooth meeting, our public policy team has prepared various resources to assist in your efforts. Those resources are available online here.

If you have any questions, please don’t hesitate to reach out to our Director of Public Policy Leonard Brown Jr. at lbrown@pestworld.org.

News From National

When you connect with other pest management professionals from around the world, you create greater possibilities—possibilities that advance your career, grow your business, and support your customers. PestWorld 2022 brings individuals from every facet of pest management together to share tactical knowledge, hear different perspectives on business trends, learn from the latest technical research, and form strong relationships.

Attend these Public Health track sessions!
Learn how the Pest Management Industry impacts and protects public health with these sessions. 

Wednesday, October 12 
Thinking Outside the "Box" of Traditional Rodent Control 
Bobby Corrigan, PhD, RMC Pest Management 

Thursday, October 13
Pollinator Protection, Pollinator Decline, and Everything In Between
Jamie Ellis, PhD, University of Florida 

Friday, October 14 
Being Prepared for the Post-COVID Resurgence of Bed Bugs 
Jeffrey White, White Mantis Consultants  

View the full list of Public Health sessions here!

Join us at PestWorld 2022 this October 11-14 in Boston, MA.

Connected. Inspired. Educated.
Join us in Boston, October 11-14.

Make sure to check out Christopher Baumann’s latest article on our ELP blog that walks us through his Academy 2022 experience. Chris shares a humorous and thorough recap of his week competing on team orange. Through the Academy Olympics, educational sessions, early morning workouts, and Learning Labs, Chris provides an engaging snapshot of the unique experience that is Academy. And experience Academy yourself when it returns to Phoenix, July 18-20, 2023.

Join the 2023 Executive Leadership Program Class!

Applications are now being accepted for the ELP class of 2023. The Executive Leadership Program (ELP) identifies and trains aspiring association leaders to establish a pipeline of engaged members that represents NPMA’s diverse membership. The two-year curriculum involves professional development, association training, monthly mentoring, and attendance at NPMA events.

The application process for the 2023 ELP Class will close on November 16, 2022.

NAPROCO LLC dba Garden Girls Repellents
Nisus Corp

NPMA’s Workforce Development program is dedicated to promoting careers in professional pest control. Workforce has been zeroing in on helping womenveterans and students find careers in this growing field that’s full of opportunity. We urge you to share your personal stories about how you came into this industry. Each of you has a story to tell and we want to hear it! Consider posting these incredible, new NPMA Workforce Development videos linked above on your LinkedIn or Facebook page and share how you relate to them. How and why did you find yourself in this field? Your voice could be the one that inspires someone to join this ever-growing industry.

Vespa mandarinia, the invasive hornet formerly referred to as the “Asian giant hornet” or the “murder hornet” has a new official common name. The Entomology Society of America (ESA) has adopted “northern giant hornet” for this species. Similarly, the Entomology of Society of Canada (ESC) has also approved “northern giant hornet” (and "frelon géant du nord" in French) for Vespa mandarinia. All future publications and scientific articles citing this species from ESA or ESC will adopt the new common name. Read more about the “northern giant hornet.”

Crawlspace Depot®
Vapor barriers for crawlspaces
Crawlspace Depot offers reinforced poly liners in different lengths and thicknesses that provide essential and effective vapor barriers against moisture wicking up from the ground. We’ve recently added a 16mil reinforced option as well! Our translucent wall liners wrap easily around walls and piers.
Learn More
Advertisement
New Members

Hugh Henry's Pest Management of Sligo, PA
Hill Pest Control, Llc of Windber, PA

UPG Unified Purchasing Group
Pep Boys, Manny Moe and Jack LLC
Member Benefit Highlight

NPMA’s Mentor Match program is designed to help you find, connect, and share experiences with both new and established professionals from around the industry. With almost 6,000 pest management professionals in its network, you won’t have to conquer a business challenge alone.

Check out a brief video on how to get started with Mentor Match!

 

 

QualityPro

Interested in building your marketing program but not sure where to start? Show off your accreditation by co-branding with QualityPro! Cobranding increases the profile of your brand and our accreditation. Learn more about co-branding opportunities with QualityPro in our webinar.

FieldRoutes
WorkWave
Weekly Headlines
WIZM
State officials are asking residents to keep an eye out for the spotted lanternfly after recently confirming the finding of two of the invasive insects in central Iowa.
Wyoming Public Radio
People living in Wyoming are very familiar with mosquitoes. In fact, there are 45 species in the state.
CBC
50 insect species were identified for the first time in the park in 2021, according to park officials.
Patch
To combat an increasing rat problem, Hoboken has placed baits around town and posted signs warning of $1,000 fines for feeding wildlife.
MGK - McLaughlin Gormley King Company
TopBuild
Chief Executive
This CEO discovered that growing his company from $100M to $250M would mean taking more, and smarter, risks.
Forbes
During a time of high inflation and constantly rising interest rates, having cash available is critical for small business owners.
For your Business
Gordon Tredgold
How can you become a more effective leader? It starts with asking the right questions about your current leadership style and effectiveness as a leader.
Harvard Business Review
Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues.
BBC
Whether on email or face to face, subtle digs are all over the workplace. This insidious behavior spares no-one – and it can grind down workers.
Crawlspace Depot®
Liners that get the job done!
Crawlspace Depot offers reinforced poly liners in different lengths and thicknesses that provide essential and effective vapor barriers against rising damp. From translucent string-reinforced to woven-coated to economy options, we have the options you need to get the job done right and the accessories you need to get it done efficiently.
Learn more
Advertisement
RNS Products
WorkWave
CALENDAR OF EVENTS
       
  Date Event Location
       
  October 11-14, 2022 PestWorld 2022 Boston, MA
  November 28-30, 2022 Pests & Public Health  San Antonio, TX
       

View our master calendar for a full list of industry events.

 

 

 

 

Advertise

We would appreciate your comments or suggestions.
Your email will be kept private and confidential.