Features
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Text marketing (aka SMS) is an instantaneous, two-way form of communication that is hard for your members to ignore. (Association Adviser)
Visit http://www.associationadviser.com/index.php/text-marketing/ to view the full article online. |
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Soft skills—though critical for the association workforce—are on a decline, according to some sources. But never fear: We’ve pulled together a few tips to boost soft skills around the office. (Associations Now)
Visit http://linkis.com/associationsnow.com/c6VfU to view the full article online. |
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Cloud computing has been around for a while now, but it’s still evolving. Not everyone is using it, because not everyone knows why they should be using it. This article will clear the air regarding why your association should be in the cloud. (MemberClicks)
Visit http://blog.memberclicks.com/3-reasons-your-association-should-move-to-cloud-computing to view the full article online. |
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Strong cultures align what’s valued with what drives success and then attract people who resonate with that. If you do the hard cultural work, the awards will flow in. (Association Success)
Visit http://www.associationsuccess.org/article/the-myth-of-the-best-place-to-work to view the full article online. |
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Social media is a double-edged sword. If you aren't careful with how you use it in your association marketing strategy, you can blunder your way into an angry member base and, potentially, an angry public at large. Here are the most common social blunders and how to stay out of a sticky social situation. (Aptify)
Visit http://blog.aptify.com/5-ways-youre-hurting-member-engagement-with-social-media-blunders?utm_campaign=Scoring%20Member%20Engagement%20Series&utm_medium=social&utm_source=twitter to view the full article online. |
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LSAE Events
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September 24-26, 2017
Doubletree by Hilton
Lafayette, Louisiana
For more information on all LSAE Events, visit www.lsae.org.
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November 15 – Baton Rouge Marriott
Visit http://www.lsae.org/?page=LunchLearns to view the full article online. |
 LSAE is pleased to announce the second Fall Executive Summit for executives to RENEW, REFRESH, AND REFOCUS. This summit will provide sessions specific to supporting the curriculum set forth by ASAE to obtain and maintain the Certified Association Executive (CAE) designation. Registration for this meeting will only be open to Regular members and to annual and meeting sponsors.
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Lagniappe
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Paragon Casino – Platinum Sponsor
Shreveport CVB/Shreveport Convention Center/Hilton Shreveport – Platinum Sponsor
Lafayette CVC – Gold Sponsor
Northshore Harbor Center – Silver Sponsor
Jefferson Parish – Bronze Sponsor
Marriott – Bronze Sponsor
Learn more about Annual Sponsorship opportunities on the LSAE website. |
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Check out event photos, stay up-to-date on the latest happenings and connect with fellow members by liking us on Facebook.
Visit https://www.facebook.com/LSAE-Louisiana-Society-of-Association-Executives-105087262916799/ to view the full article online. |
New Members
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Executive Members
Cheryl McCormick
CEO
Louisiana Cable & Telecommunications Association
763 North St.
Baton Rouge, LA 70802
225-387-5960
Shannon McCormick
Communications Director
Louisiana Cable & Telecommunications Association
763 North St.
Baton Rouge, LA 70802
225-387-5960
Associate Members
Paige Fontenot
Sales Director
Rapides Parish Coliseum
1439 Centre Crt., Ste. 301
Alexandria, LA 71301
318-625-9922
Orhan Mc Millan
Managing Partner
dezinsINTERACTIVE
10311 Jefferson Highway, Suite B1
Baton Rouge, LA 70809
225-324-7075
P. David Soliman
Partner, Private Wealth Advisor
Faubourg Private Wealth
4601 S. Prieur St.
New Orleans, LA 70125
504-321-0923
Valerie
Sales Director
Northshore Harbor Center
100 Harbor Center Blvd.
Slidell, LA 70461
985-781-3650
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LSAE TV
 Stay connected to the latest industry news and educational information for the association executive community with LSAE TV. New videos are available every month at videos.lsae.org. An enduring challenge for associations is cutting through the information clutter and reaching members who are increasingly busy. Members often disengage because they aren’t using the association resources available to them, and that can negatively affect their perception of membership value, and their decision to renew. In this episode, association executives weigh in on effective communication strategies to promote these resources. |
LSAE Resource Magazine
 The new issue of LSAE Resource is now available online! The summer/fall issue is all about building a successful content strategy. Learn how you can create a plan to communicate to your members what they need to know, when they need to know it. Start reading this issue now!Would you like to contribute to a future issue of LSAE Resource? Contact Sarah Sain at ssain@naylor.com if you would like to submit an article idea for consideration. Also, reach association executives throughout Louisiana by advertising in LSAE Resource. For information about advertising, contact Debbi McClanahan at debbim@naylor.com.
And don't forget to follow Resource magazine on Twitter @LSAEResource.
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