Foster Member Engagement with Strategic Communication
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Stay connected to the latest industry news and educational information for the association executive community with LSAE TV. New videos are available every month at videos.lsae.org. An enduring challenge for associations is cutting through the information clutter and reaching members who are increasingly busy. Members often disengage because they aren’t using the association resources available to them, and that can negatively affect their perception of membership value, and their decision to renew. In this episode, association executives weigh in on effective communication strategies to promote these resources.
