Hotelier Weekly
October 21, 2021

AAHOA News
  
AAHOA has been especially busy on the advocacy front recently, joining forces with coalitions advocating for policies and laws beneficial to the hospitality industry. We joined hundreds of other organizations in penning a letter to the Department of Labor and Homeland Security urging strong support for the H-2B visa program. AAHOA and dozens of coalition partners also penned a letter to Congressional leadership regarding a broad tax proposal that would increase the reporting threshold of the IRS. Finally, we partnered with more than 30 other organizations in signing a letter to the House Ways & Means Committee and the Senate Committee on Finance regarding the Small Business Tax Fairness Act (S.2387) and proposals to change the 199A deduction. AAHOA will continue to advocate on behalf of our members and the industry as a whole as recovery from the effects of the ongoing pandemic continues.
  
Our family just keeps growing as we welcome National Hot Water to the fold! National Hot Water specializes in helping you select the type of water heating equipment that is right for your business and water quality. They have all sizes of tanks (gallons) and BTUs (firepower) to meet any need. NHW features three-, five-, and 15-year tank leakage warranties and product maintenance plans to keep your equipment running in top form. NHW will help you select the correct models to meet your performance needs at the best price in the market. Welcome aboard, NHW!
  
HX: The Hotel Experience Powered by AAHOA is returning to New York City’s Javits Center on November 14-15. HX serves as a community for hospitality professionals, offering unparalleled access to market-leading operators committed to sharing education, solutions, and innovation to deliver extraordinary guest experiences and improved profitability. You don’t want to miss this, so register today!
  
Fresh off the heels of a spectacular AAHOACON21 in Dallas, TX, in August, we’re already gearing up to do it all over again! The 2022 AAHOA Convention & Trade Show is set for April 12-15 in Baltimore, MD, and registration will be opening soon, so mark your calendars. We look forward to coming together at the hospitality industry’s largest gathering of hotel owners for a week of timely education, inspiration, networking, and a one-of-a-kind Trade Show, not to mention the always-exceptional Welcome Reception and Block Party you've all come to expect. Mark your calendars and stay tuned for updates!
 
United Insurance Agencies
Choice Hotels
Ascentium Capital , LLC
Events and Happenings
  
Spectrum Enterprise
AAHOA Education
  
The global supply chain continues to be strained, impacting the hospitality industry like never before. Labor and supply shortages, now exacerbated by the COVID-19 Delta variant, along with rising prices have created various challenges for hotel operators. Join us for Avendra’s Hospitality Supply Chain and Cost Outlook for 2022 (3 p.m. EDT Tuesday, October 26) to review current supply chain challenges, inflation impacts, and learn what you can do to mitigate these issues. In addition, Avendra is making available to AAHOA Members its Cost Outlook 2022 Forecast, which features a long-term outlook on commodities, pricing, and market trends in the U.S., Canada, and Mexico.
In the Market
  
Truist Securities (formerly SunTrust Robinson Humphrey) reports, “Last week’s RevPAR was up against a -50.3% comparable result in 2020 vs. -47.5% in the prior week’s 2-year run-rate. On a 2-year run-rate, RevPAR was -11.3% vs. -7.4% in the prior week’s 2-year run-rate. Upscale RevPAR: +82.4% y/y and -19.0% over 2 years; Upper Midscale RevPAR: +61.1% y/y and -3.0% over 2 years. The overall theme of the results remains ”limited service hotels have never had it better,” whereas “urban full service remains very depressed.” Tellingly, group occupancy was -43.1% vs. the same week in 2019. While individual hotel performance may vary from STR results, we do not see clear evidence on a macro national basis for a robust return of large corporate group demand in 4Q21.”
 
For more, read the full report here, read the China and Europe report here, read the Hotel P&L analyzer here, and read the Lodging RevPAR Monitor here.
HotelSigns.com an Intersign Company
dormakaba, Inc.
Featured Club Blue Member
  
HBO, the oldest and most award-winning premium channel in the U.S., is offering AAHOA Members the chance to earn money back. Members get a rebate of $9 per room (5-year contract) or $7 per room (3-or 4-year contract) when they add or renew HBO at their properties. Click here today to complete the rebate form and get started.
Featured Platinum/Silver Member
  
Atlanta-based Focus Brands® is a leading developer of global, multi-channel food service brands. Focus Brands, through its affiliate brands, is the franchisor and operator of more than 6,300 restaurants, cafes, ice cream shoppes and bakeries in the United States, the District of Columbia, Puerto Rico, and more than 60 foreign countries. This curated collection of iconic brands is united under one powerhouse company that’s leading the industry through product innovation, cutting-edge business practices, and an expansive media presence. Check out the website to learn more.
Featured Member Benefit
  
AAHOA has partnered with IWBI to support hoteliers in successfully getting back to business, strengthen pandemic recovery efforts, and reassure guests and staff alike with health and safety guidance and education. IWBI introduced the WELL Health-Safety Rating for Facility Operations and Management to help organizations get back to business with confidence. AAHOA Members save 25% on WELL Health-Safety Rating enrollment fees. Log in to MyAAHOA.com and click on "International WELL Building Institute" in the vendor directory to obtain your discount code and enroll today! (Click the "See More" dropdown to access the code.)
Red Roof Inn
Industry News
  
As many investors can attest, a down or recovering market can offer opportunities otherwise difficult to find in a stronger economy. Here are several opportunities for new and established hoteliers to secure financing for a project.
(Source: Hotel Business Photo credit)
  
Construction of new hotels is presently down by 48,000 rooms when compared against an all-time high of 220,207 rooms in April 2020, according to data from STR. Given the pandemic's effects on the industry, this is an understandable slowdown, but larger cities can expect to see a supply surge in the coming months as long-planned projects open.
(Source: Hospitality Net Photo credit)
  
As hoteliers continue their rebuilding and recovery efforts throughout the pandemic's various stages, there are a few key practices that could prove to be a boon for struggling properties as they seek to attract and impress guests.
(Source: Entrepreneur Photo credit)
Today's Hotelier: In Case You Missed It

OCTOBER ISSUE

The October 2021 issue is out now! This month, we examine the owner-brand relationship, we explore tactics to combat the current labor shortage, and we dig deeper into the AAHOA-commissioned Oxford Economics report.

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