Hotelier Weekly
April 5, 2018
AAHOA News
A new report released by Kalibri Labs -- U.S. Groups & Meetings: The Economics and Complexity of Intermediation -- is now available free of charge to AAHOA members. The first of its kind, the report is filled with detailed insight and key metrics that reveal the complex process and increased intermediation in the groups and meetings segment. Access the report here.
North Pacific Ambassador and lifetime AAHOA member Bijal Patel was recently elected to the California Hotel & Lodging Association (CH&LA) Board of Directors. Patel, owner of Coast Redwood Hospitality will serve in 2018 as secretary and treasurer. A member of AAHOA's Young Professional Committee, he is the youngest board member to be elected to the CH&LA Executive Committee and will be the first association chair under the age of 30. At the recent AAHOA Annual Convention & Trade Show, Patel was honored with the 2018 Outstanding Young Professional Hotelier Award.
Hotel owners of Wyndham properties are invited to participate in the company’s upcoming annual conference April 9-12 in Las Vegas. The conference will cover topics like revenue generation, customer experience, leadership and hotel technology, and provide owners an opportunity to network with and learn from industry peers and experts. AAHOA officers will be speaking several times during the conference, as well as holding a brand alliance meeting on Monday, April 9. A certification program in hospitality management is being offered but space is limited. The first 50 people who register for both the conference and the training will receive a $500 credit on their May 2018 franchise account statement.
SVN Hotels
BDK America
Events and Happenings
The Network of Executive Women in Hospitality (NEWH) will convene for one of its regional tradeshows in Bethesda, Md., on Thursday, April 12. AAHOA Vice Chairwoman Jagruti Panwala is participating in a panel discussion on women trailblazers in hospitality, their successes and challenges.
Town hall and regional meetings are a great opportunity to build your professional network and to learn more about the AAHOA programs and resources available to help you strengthen every aspect of your business. Coming up soon:
 
 

A charity golf tournament  will be held on May 31 in conjunction with the Southwest-Albuquerque Regional Meeting. Proceeds from the event will go to support pediatric cancer research and the Roadrunner Food Bank of New Mexico.

AAHOA members are encouraged to register for the legislative action days and other events hosted in partnership between AAHOA and state lodging and travel associations in their local area. Consider signing up to help educate legislators about your business.
DIRECTV Hospitality / AT&T Business Solutions
Supplyworks
AAHOA Education
  
A group of undergraduates enrolled in the hospitality program at the University of Houston Conrad N. Hilton College recently received the 2017-2018 AAHOA Scholarship. AAHOA established the scholarship program in the fall of 2016. Since then, 15 students have received the award. For more information about the program, visit AAHOA.com/scholarship.
Upcoming Webinars – April 2018
  • April 11 – State of the U.S. Lodging Industry
  • April 17 – Estate Planning Done Right: Know Your Options and Reduce Risks
  • April 17 – Marcus & Millichap - 2018 Hospitality Industry Outlook
  • April 18 – Pests of Public Health Importance
  • April 19 – Modular Construction: Is it Right for You?
  • April 24 – 2018 Spring National Advocacy Conference
  • April 25 – Onboarding to InBoarding
  • April 25 – Marketing Your Hotel: Key Metrics to Boost Brand Visibility and Increase ROI
  • April 26 – How Will Voice Search Impact Hotel Marketing?
Check out the AAHOA Resource Library to view over a hundred past webinars and other educational resources.  
In the Market
Overall U.S. RevPAR was only slightly up (.7%) compared to this time last year, per STR. Independent hotels fared well at +5.6 percent, but upper midscale (-3.7%) and midscale (-.6%) underperformed. What outperformed were more leisure-focused hotels; the strongest chain scales were luxury and economy. In both cases, the gains were largely rate driven. For more, read the full report. Also, be sure to check out the Corporate Rate Negotiations report, the January 2017 RevPar report, the Calendar Shift RevPar Roadmap and the Margin Monitor. The Calendar Shift RevPar Roadmap takes a deep dive into how RevPAR is estimated to be impacted by the changing dates of various holidays. The Margin Monitor focuses on hotel profitability trends and specifically for U.S. changes in labor costs. Also, be sure to check out the Corporate Rate Negotiations report, the January 2017 RevPar report, the Calendar Shift RevPar Roadmap and the Margin Monitor. The Calendar Shift RevPar Roadmap takes a deep dive into how RevPAR is estimated to be impacted by the changing dates of various holidays. The Margin Monitor focuses on hotel profitability trends and specifically for U.S. changes in labor costs.
 
 AAHOA partners with SunTrust Robinson Humphrey (STRH) to provide access to comprehensive analysis of current economic and market metrics for the hospitality industry. STRH is a leading, full-service corporate and investment bank dedicated to helping its customers successfully manage and grow their companies through a comprehensive range of strategic advisory, capital raising, risk management, financing and investment solutions.
Ferguson Enterprises
Clean Brands LLC
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United Insurance Agencies
P&G Professional
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For more information, contact Brian Aguirre at brian.aguirre@lowes.com.

Industry News
  
Chatbots are a way to enhance customer-company relationships and many businesses such as Marriott International are incorporating this tool. Customers desire self-service options and chatbots are a way to enhance a customer's overall experience. (Source: Business 2 Community)
  
Costco members are now able to save up to 30 percent on hotel rates compared to when booking on a traditional travel site. The Costco travel site allows members to filter their search by hotel rating or by hotel chain names. (Source: Business Insider)
With new tech tools emerging daily, the hospitality industry is always on top of the latest trends and research. Industry experts predict that although technology will enhance the guest experience, it will never replace the way hotel staff and owners cater to their guests. (Source: Successful Meetings)
IHG - InterContinental Hotels Group
Trump International Hotels Management LLC
Baywood Hotels
Alliance Laundry Systems-UniMac
 

 

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