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August 25, 2015
 
 

PLT and A Mobile Game Called Tree Story

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Because mobile games are a great way to reach the next wave of conservationists. The average American spends 2 hours and 40 minutes daily on a mobile device; 45 minutes of that time is playing games. This exploding medium has huge reach:
  • Mobile was the only media type to grow in total U.S. consumer minutes spent between 2012 and 2014.
  • The U.S. alone counts 219 million mobile game users.
  • Games are the No. 1 revenue-generator for smartphones and account for the most time spent.
  • Share the following links with friends and colleagues ... the more people who play, the more trees PLT can plant!
 

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