PLT and A Mobile Game Called Tree Story
Because mobile games are a great way to reach the next wave of conservationists. The average American spends 2 hours and 40 minutes daily on a mobile device; 45 minutes of that time is playing games. This exploding medium has huge reach:
- Mobile was the only media type to grow in total U.S. consumer minutes spent between 2012 and 2014.
- The U.S. alone counts 219 million mobile game users.
- Games are the No. 1 revenue-generator for smartphones and account for the most time spent.
- Share the following links with friends and colleagues ... the more people who play, the more trees PLT can plant!