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Welcome to the ToolBox, your portal to WRLA member news and information within the LBM market.
We invite you to learn more about what's going on within your association and the companies whose products and/or services you utilize.
2014 HARDLINES Conference
Sheraton Toronto Airport and Conference Centre
October 22nd & 23rd
WRLA in Partnership with NRHA want to send you to the Hardlines Conference to Represent the NexGEN!
Be part of a panel discussion with Industry Leaders, plus attend seminars and the 2014 Outstanding Retailer Awards!
Stay tuned for Contest Details next week!
HINT: WRLA is looking for video and written content for our Publications...
PLEASE NOTE: Before you submit an entry for this contest you must be eligible to attend the conference in October and be willing to participate in the Discussion Panel. Recipients will be selected by the WRLA & NRHA.
Want to learn more about WRLA NexGEN?
Visit www.wrla.org/nexgen or contact Krista at kristas@wrla.org
PLEASE NOTE: If you have not renewed your WRLA Membership you are officially 2 months past due. If you choose not to renew you will not be able to attend the 2015 WRLA Buying Show in Calgary.
To complete your renewal please contact our office today at 1-800-661-0253.
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WRLA Terry Yates Memorial, Steinbach, MB August 19th - CLICK HERE
19th Annual WRLA Calgary Classic, Sundre, AB September 4th - CLICK HERE
WRLA Golf Kenosee, Kenosee Lake, SK September 17th - CLICK HERE
Visit www.wrla.org for more information
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The WRLA will publish its’ annual Directory in July 2014.
Each membership will receive one directory.
Additional copies are available to members only at a cost of $60 each.
CLICK HERE to Order ADDITIONAL COPIES
 We encourage your participation in the enclosed survey as the more companies that participate, the more credible the data will be.
The information we request in the survey not only benefits those who participate, but also provides useful information to the Association in meeting the needs of our retail members. All survey information received from our members is confidential. Only the summarized information totaled from all responses will be distributed.
All companies who complete the survey
will receive a copy of the results FREE ($99 value).
Start Survey Now - CLICK HERE
Questions? Contact Krista Scherpenzeel at 1-800-661-0253 ext. 2 or kristas@wrla.org
Thank you in advance for your participation!
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The time to get ready for Calagary is NOW!
Take a peek at the beautiful city hosting the 2015 WRLA Buying Show!
WRLA TV is a great place to find out what's happening in your Industry!
Breaking News | Industry Announcements | Highlights from Industry Events | Advertising | New Products | Helpful Tips
CLICK HERE for our Media Kit and to find out how you can
advertise on WRLA T.V!
CLICK HERE to Watch Now!
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Got News? Share it with us! And always watch for new videos and updates from the WRLA!
  
Help us get the word out about OUR Industry!
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Did you know?
In most insurance policies Cyber & Privacy Breach are not covered?
Are you exposed to data breach and cyber liability?
Do you store, hold or even pass on to third parties personal information about clients, customers or employees (includes electronic as well as paper files/data)? If you do, you will have an exposure to the legal and regulatory ramifications of a data breach.
CLICK HERE to Learn more!
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Protect the health of your family with MAYO CLINIC Expertise via MyCare Health Benefit Option!
What Is MyCare Health Benefit Option* (HBO)?
MyCare HBO provides Plan Members with access to Mayo Clinic expertise throughtheir team of over 3,700 experts for medical diagnosis so the best treatment and recovery plan are not delayed.
CLICK HERE for the complete details!
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Although it doesn’t seem like it right now, the hot, humid days will arrive soon. That means your customers will be looking for ways to stay cool. Here are four products that can boost sales in your cooling category this season.
- Air circulators
Unlike the traditional tabletop fan that moves air in a single direction, air circulators move air around an entire room. These products are also more expensive than traditional fans, so train your employees on their benefits so they can upsell.
- Mini-splits
This ductless heat pump system can provide hot or cold air and is perfect for cooling an individual room. The mini-split is less expensive to operate than a gas furnace because it operates on electricity. Installing one is also not a project most do-it-yourselfers will tackle. Have a list of recommended installers that you can give your customers.
- Repair items
Many homeowners, in order to save money, are more likely to repair their air conditioners themselves than hire someone. Make sure you have some universal repair parts on hand. Offer this as a point of differentiation between yourself and the big boxes, as most of them either do not carry repair parts or have a limited offering.
- Wi-Fi thermostats
Programmable thermostats can save consumers money in the summer as much as in the winter. The latest development in this product is Wi-Fi control capabilities. Consumers can control the temperature of their homes from their smartphones or tablets. To best show your customers how it works, install one of the thermostats in your own home. Then you can show your customers how you can control your home’s temperature from your store with the smartphone app.
WRLA IN PARTNERSHIP WITH NRHA
The goal of the North American Retail Hardware Association is to help independent hardware and home improvement retailers become better and more profitable merchants through a wide array of educational and training programs, financial management resources, and human resource tools that are all available online. WRLA members get unlimited access to a full range of training and management services when they join NRHA through the WRLA. CLICK HERE for more Information.
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June 18 - 20, 2014
Castle Western Buying Expo
Calgary, AB
August 14 – 16, 2014
Orgill Fall Market
Chicago, IL
www.orgill.com
August 19. 2014
WRLA Terry Yates Memorial Golf Tournament
Steinbach, MB
September 4. 2014
WRLA Calgary Classic Golf Tournament
Sundre, AB
September 10 - 13, 2014
BSIA 2014 Westcoast Building & Hardware Show
Whistler, BC
www.bsiabc.ca
September 17. 2014
WRLA Kenosee Golf Tournament
Kenosee Lake, SK
October 22 & 23, 2014
2014 Hardlines Conference
Sheraton Toronto Airport and Conference Centre
To view the complete Events Calendar CLICK HERE
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Support your association and broadcast your business to hundreds of decision-makers in the lumber industry. Advertising opportunities are still available in several WRLA publications:
The YardStick: The YardStick is sent to more than 1,200 members firms every other month. Advertising in the largest issue of The YardStick, the Prairie Showcase edition, is a great way to reinforce your marketing message with hundreds of decision-makers who regularly read this magazine while supporting WRLA. Ads booked within the print edition automatically appear (linked to the website or email of your choice) in the digital edition, which is read by more than 500 visitors each issue. Exclusive online ad positions are also available within every digital edition.
The Toolbox: Delivered directly to the inboxes of more than 1,200 lumber managers and professionals, this weekly e-newsletter offers consistent access to the individuals who rely on your products and services to run their businesses.
Directory & Product Source Guide: WRLA is the largest retail lumber association on the Prairies, with its membership representing 85% of the industry. All of our members are included in this annual directory and all keep this publication handy year-round. Make sure your business stands out in this resource by purchasing a display advertisement.
WRLA.org: Our website averages more than 3,000 visits per month! Advertising space is available on the home and sub-pages of WRLA.org. Ads rotate on the home page and sub pages, expanding your exposure to site visitors at an affordable price.
WRLA-TV: Introducing the NEW WRLA-TV Banner Sponsorship. Our online TV and banners offer your brand high visibility on the WRLA homepage. Your branding and action oriented banner is featured every time WRLA-TV’s videos are played by our audience, leaving them one-click away from your website‘s landing page.
For more information about these opportunities, click here for the media kit or contact:
Kim Davies
Project Manager
(800) 665-2456, ext. 423
kdavies@naylor.com
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Stay up-to-date on the latest industry news and events with our engaging new communication channel.
Have you watched the latest episode on our WRLA TV channel? Don't wait to take full advantage of this terrific media channel, one of the many benefits of your WRLA membership!
Check it out here!
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Exhibitor Contracts have been emailed - if you didn’t receive yours, you can download it from the link below.