Trade Show Do’s and Don’ts
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Top 10 Do’s...
- Initiate Pre-show Promotions
- Prepare 3-6 Engaging Questions Before the Show
- Provide Incentives for People to Leave Contact Information
- Set Measurable Goals for the Show
- Establish and Even Gender Balance in Your Booth
- Create the Right First Impression
- Keep Notes on Prospects
- Remember the 80/20 Rule... Listen 80% - Talk 20%
- Minimize Using Trite Questions (May I Help You, How Are You, etc.)
- Avoid Sitting, Eating, and Drinking in the Booth
Top 10 Don’t's...
- Ignore prospects by forming a cozy cluster and chatting with colleagues.
- Use the cell phone while visitors are around.
- Leave the booth unattended or leave without informing colleagues.
- Be late for booth duty.
- Stand with your back to the aisle.
- Lean on booth furniture.
- Drink alcohol or eat garlicky or spicy foods during the day.
- Use inappropriate language, complain about the show or about being at the show.
- Badmouth your competitors.
- Let the booth get cluttered, untidy, and unorganized.
DON'T be unprofessional!
