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June 2014 In This Issue
Statewide News
Industry News
Industry Events and Education
Local Chapter Updates
First Atlantic Restoration Inc
Honeywell Smart Grid Solutions
Belfor USA
Statewide News
Ever thought about partnering with festivals in your area as part of a resident retention program? Why not organize group rates, rent a van for shuttle service or host a smaller festival onsite? Here is a searchable list of Virginia's 2014 festivals.
20 Ideas for Ensuring a Smooth Student Housing Turn

I recently had the privilege of leading a group brainstorming discussion on the topic of student housing turn with managers in the Gainesville apartment market. I’m a marketing guy, so the extent of my "turn" knowledge is to make sure that I stay far, far away from my clients while they’re going through it. But given that these ideas came from some of the best managers in what is consistently labeled the "most competitive student housing market in the country," I wanted to share some of the things that the group came up with...
Industry News
Before a renter actually goes out and looks at apartment complexes, she browses online to find locations that she might like. Social media has created an opportunity to win over prospective renters before they even visit your complex’s website. But just mentioning your available units is not enough, especially if you’re managing a large property. You need to get creative.

By Tara Armbruster
Pools and spas have always been a staple in a property’s amenity portfolio, and when used and administered properly can provide hours of enjoyment and long-lasting memories for residents. And now that the holiday that ushers in the summer has arrived, property owners and managers should not only ensure that the waters are sparkling clean and sanitary but also that they are safe.
Is the apartment business a media business or a relationship business? Marketing always lends itself to great debate and this question is no exception. Check out this unique response from Mark Juleen and see for yourself! Looking for more marketing inspiration? Follow Mark on Twitter @mbj and @theaptnerd.
Industry Events and Education
Looking for a great way to kick back and network with your fellow property management professionals? Look no further than the HRAC Southside Happy Hour happening this month, Wednesday, June 25th from 4:30-7 p.m. at the 11th Street Taphouse! Sponsored by Belfor, you know this will be a fabulous time!
Be sure to join us on June 27th from 8:30 to 10 a.m. at Commons at Princess Anne in Virginia Beach where this month’s topic will be a panel-led discussion on Budgeting sponsored by Jenkins Restoration. Be sure to register in advance using the link. Hope to see you there!
Check out the BRAC website for information on upcoming programs including:
July Luncheon and Legislative Update
September Golf Tournament
NALP Class
Fair Housing Program
Local Chapter Updates
In case you missed last month's discussion led by Donje Putnam
The Valley Landlord's Association (VLA) has had a busy schedule this year and plans to continue that going forward!
This month's spotlight on one of HRAC's great suppliers!
Find out what BRAC has been doing and how you can participate going forward.
A recap of the May 13th session featuring panelists from the four major Internet Listing Services. Find out their tips for successful marketing and answers to your ILS questions.


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