Don't forget: You can read the September/October issue of Association Leadership anytime!
In this issue we introduced the newest leaders of TSAE, including Chair Stacy Cantu, CAE. This issue also features ways associations can be strategic in their giving, and offer opportunities for their members to give back as well.
Foundations for Success
Many associations have discovered that in creating their own
foundations, they afford their members the means to not only get to know one
another and create stronger ties within their respective professions, but to
give back to their communities and customers, to show thanks and build rapport. Foundations, associations have found, do good that’s contagious,
creating a cycle of positivity that benefits everyone involved.
Giving: Strengthen Your Association’s Core Message
An association provides a place where people can come together to accomplish a common purpose. Incorporate purposeful, charitable giving as a part of your core message and organizational culture, and you’re sure to strengthen the foundation upon which your association is built.
Catering to a New Generation of Members
Younger generations have different needs and wants. Ignore them, and
they will find somewhere else to get what you offer. Start thinking about all
the needs within your membership and cater to them all. It’s the only way to
keep your association relevant.