Metrics to Meaning: How Marketing Can Unlock the True ROI of Value-Based Care At this point, there’s no debate: the transformation to value-based care (VBC) is real. Across the country, health systems have been steadily shifting away from fee-for-service models that reward volume, toward new paradigms that reward outcomes, coordination, and prevention. But despite these operational shifts, the public still hasn’t gotten the message.
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How a Creative Communications Program Can Build Morale
In 2022, in the middle of the COVID-19 pandemic, Mount Nittany Health faced a significant challenge.
The local, community-governed health system, which was founded in 1902 as an eight-bed infirmary and now has 19 locations across six counties in central Pennsylvania, was heading into negotiations with employee unions on a new three-year contract. Because of the pandemic, employee morale is “at an all-time low” and “connections among … employees have weakened,” according to Danielle Stemple, a communications strategist with Mount Nittany Health.
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New Strategies Needed to Maximize Customer Loyalty In health care, the constantly shifting technological landscape and stressors due to financial challenges have reinforced the importance of customer loyalty. Building and maintaining these relationships is a core responsibility of health care leaders and requires rethinking metrics and strategic approaches in order to ensure a frictionless customer experience. During a session held at the SHSMD Conference in October, a panel of experts discussed how to efficiently and effectively engage with customers
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Optimizing Strategic Partnerships Can Aid All Health Systems Developing intelligent strategic partnerships is a core component of building health systems and striving to achieve health equity and doing so can have a significant impact on both organizational success and customer satisfaction. During a session held at the Society for Health Care Strategy & Marketing Development (SHSMD) 2024 Connections conference, experts shared their perspectives on how best to leverage strategic partnerships in order to maximize the benefits and inform improvements in care and access.
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Content Partner
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Tackle Your Toughest Challenges at SHSMD Connections 2025
Join us in Dallas this October to explore emerging trends and proven strategies in marketing and digital engagement, PR, strategic planning, business development, and career and leadership development. Gain solutions to your challenges through targeted education and meaningful networking. Register by Aug 11 for savings. Learn More.
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Complimentary Resources Crafted for SHSMD Members
SHSMD provides its members with ongoing news and reports to bring new knowledge and thought leadership. Below are two key resources recently released to guide your strategic thinking about emerging trends.
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Top Q2 SHSMD Resources
From digital downloads to inspiring podcasts and interactive tools, SHSMD members are leveling up with our most-accessed resources of early 2025. Now’s your chance to catch up or revisit your favorites. Learn More.
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Indianapolis, Indiana, Build Your Career with IU Health! Are you a visionary strategist with a passion for transforming healthcare? Do you thrive on tackling complex challenges and driving impactful change? If so, IU Health invites you to bring your expertise and leadership to our dynamic team as a Strategy Development Lead! About the Role As our Strategy Development Lead, you will influence and drive results in a complex, matrixed environment. Exceptional analytical, problem-solving, and project management skills.
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New Canaan, Connecticut, Executive Director of Marketing & Communications - Silver Hill Health Step into a pivotal leadership role at Silver Hill Health, where your marketing expertise will shape the future of mental health care. As Executive Director of Marketing & Communications, you will architect and execute a comprehensive marketing and communications strategy across Silver Hill Hospital, Silver Hill Therapeutic Services (residential), and Silver Hill New York (intensive outpatient). Your mission: drive patient and provider engagement, elevate brand awareness, and generate high-quality leads through innovative, data-driven digital campaigns.
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Beverly Hills, California, Job Description Grow your career at Cedars-Sinai! The Enterprise Information Services (EIS) team at Cedars-Sinai understands that true clinical transformation and the optimization of a clinical information systems implementation is fueled through the alignment of the right people, processes, and technologies. Why work here? Cedars-Sinai Medical Center has been ranked the #1 hospital in California and #2 hospital in the nation by U.S. News & World Report, 2022?23. When you join our team, you?ll gain access to our groundbreaking biomedical research facilities and advanced medical education programs. We offer learning programs, tuition reimbursement and performance-improvement projects so you can achieve certifications and degrees while gaining the knowledge and experience needed to advance your career.
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Los Angeles, California, Job Description Grow your career at Cedars-Sinai! Data is vital to advance clinical knowledge across a spectrum of medical and surgical fields. Are you ready to transform data discoveries into valuable information, which will empower tomorrow''s medicine? Dr. Piotr Slomka, PhD is looking for a Programmer/Analyst to join a diverse team! The Slomka Laboratory focuses on developing innovative methods for fully automated analysis of nuclear cardiology data using novel algorithms and machine learning techniques, and on the development of integrated motion-corrected analysis of positron emission tomography (PET)/computed tomography (CT) angiography imaging. Why work here? Beyond an outstanding benefit package and competitive salaries, we take pride in hiring the best, most committed employees.
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Seattle, Washington, Overview Fred Hutchinson Cancer Center is an independent, nonprofit organization providing adult cancer treatment and groundbreaking research focused on cancer and infectious diseases. Based in Seattle, Fred Hutch is the only National Cancer Institute-designated cancer center in Washington. With a track record of global leadership in bone marrow transplantation, HIV/AIDS prevention, immunotherapy and COVID-19 vaccines, Fred Hutch has earned a reputation as one of the world's leading cancer, infectious disease and biomedical research centers.
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