Bridging the Digital Divide to Achieve Health Care Equity
From telemedicine to mobile health apps, the increased adoption of digital health care is improving people’s lives like never before. “The advances we’ve seen in a relatively short period of time have been transformative for the majority of Americans who have access and the ability to utilize digital platforms,” says David Grandy, the national vice president of innovation for Kaiser Permanente. “Providers can engage and deliver care to patients in new and more personalized ways—improving outcomes, access and the end-to-end care experience.” As exciting as this is, Grandy stresses that it is also important to be mindful of the millions of individuals who face barriers to the digital world and are in jeopardy of being left behind in an increasingly technology-first society.
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Activating Patients With Personalized Experiences Using Consumer and Behavioral Science
Personalization of digital communications for target populations can serve as a strategic differentiator to attract, engage and retain patients in a way that is more holistic and better equipped to meet the unique healthcare needs of specific communities. Key to developing personalized communications is an approach that combines tenets of consumer and behavioral science—namely, psychographic segmentation—with more traditional elements such as demographic and geographic analysis.
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The Old Service Line Is Not the New Service Line”: Developing Strategies for the Service Line Growth of the Future
Service line growth strategies have evolved significantly within the past decade, due to factors such as changes in site of care and payment models, consumer demands set forth by the COVID-19 pandemic, competition for physician talent and disruptive forces in the industry such as artificial intelligence and personalized medicine. How can hospitals and health systems develop responsive, informed clinical service line strategies, tools and concepts to drive success in an environment like this? At the SHSMD23 Connections annual conference, industry experts offered strategies to develop and modify clinical service line strategies to adapt to changing external pressures in ways that respond to your own unique market.
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Start a Revolution: Leveraging Social Media to Build Your Brand Ambassador Program
Looking for a case study on how to revolutionize the way you communicate with and inspire your employees, and develop those employees into brand ambassadors by building community, connection and culture? Then look no further than Lehigh Valley Health Network (LVHN), a 13-hospital health network serving communities in 10 counties across eastern Pennsylvania. At the SHSMD 2023 conference, communications professionals from LVHN shared the secret sauce of their successful brand ambassador movement.
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Access these My SHSMD community discussions to get helpful insights from your peers (for SHSMD members only):
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 The SHSMD advisory board is responsible for defining the society’s vision and strategic direction. These volunteer leaders donate countless hours to guide the development of policies, programs and services to make SHSMD the best it can be. In 2024, Christine Albert, MPP, APR, will serve as board president; Alan Shoebridge will be immediate past-president and David Grandy, FACHE, will serve as president-elect. Newly elected board members this year are Lindsay Cosimano, APR; Amy Stevens and Julia Yoder. Re-elected board members include Lisa Crockett, Adam Higman and Shay Pratt.
Click here to learn more about these and all other board members.
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Content Partner
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Available On-Demand March 1-31: SHSMD Online Course – Analytics for Health Care Strategists
This immersive series, led by distinguished faculty, delves into the foundational aspects of data analytics, population health, data visualization and strategic decision-making. Participants will have the opportunity to engage with on-demand webinars, interactive knowledge assessments and recommended practical exercises, all designed to cultivate the requisite skills for leveraging emerging data, navigating health care's shifting landscapes and crafting compelling data-driven narratives.
Join a community of forward-thinking strategists ready to make data-informed decisions that shape the future of health care and earn your SHSMD Digital Badge: Analytics for Health Care Strategists.
Order On-Demand Access
Available Live from April 23 – June 18: SHSMD Online Course – Health Care Marketing Plans, Communications and Market Research Credential Course
Facilitated by recognized experts in the field, the online Health Care Marketing Plans, Communications, and Market Research certificate program includes three core courses focused on health care marketing plans, communications, and research, as well as eight additional elective options. Completion of all discussion board assignments and successfully passing the exam will result in a SHSMD Credential in Health Care Marketing.
Register Today
Call for Nominations Until March 8, 2024: SHSMD Advisory Board – 2025 SHSMD Advisory Board Member Nominations
SHSMD is looking for members who can help lead the Society into the future. From Feb. 1 through March 8, the Nominations Committee is seeking nominations for a diverse array of talented leaders who share SHSMD's mission to empower members to overcome obstacles, foresee the future and drive change. We welcome nominations from a wide array of health care settings and solution providers to help us meet the needs of our varied (and growing!) membership.
Please consider nominating a colleague or yourself for a three-year term on the SHSMD Advisory Board.
Learn More about Nominating Yourself or Others or start now by Completing the Nominations Form
View all of SHSMDs upcoming education and get access to on demand education HERE.
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SHSMD provides its members with ongoing news and reports to bring new knowledge and thought leadership. Below are three key resources to guide your strategic thinking about emerging trends.
Executive Dialogue: Reigniting Your Organization’s Strategic Plan – Download the Executive Dialogue Report
Read the latest Executive Dialogue report, sponsored by Kaufman Hall, with insights from senior leaders on how their hospitals are reassessing and reigniting their strategic plans in the face of post-COVID challenges, including slim margins, workforce shortages and increased competition.
 Futurescan 2024 – Download Your Copy
"Futurescan 2024: Health Care Trends and Implications" is an essential strategic planning tool for hospital and health system leaders, featuring insights from eight subject matter experts on health care finance, population health, employer contracting, economics, Medicaid and responsible innovation, all supported by data from a national survey of hospital and health system leaders. Watch a recording of the recent SHSMD Education webinar with Ian Morrison, Ph.D., who discusses the latest edition of Futurescan and access a PowerPoint deck to present the information to your teams, colleagues and leadership. Futurescan 2024 today!
To search for other resources free to members, visit the SHSMD Resource Library.
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