January/February 2023

SHSMD Website | Past Issues | Advertise

Content:
Featured Articles Community Connections Save the Date!
The SHSMD Advantage

Featured Articles

Liberating the Consumer Identity to Drive Engagement & Transform Outcomes
The patient experience has become increasingly disconnected and difficult for consumers to manage their health and wellness. Advocate Aurora Health discusses how the creation of LiveWell, an integrated platform that includes a consumer identity management system, has simplified the consumer experience.

STRATEGIC PLANNING

Separating the Signals from the Noise: Plan Strategically Post-COVID and Identify Trends that Matter
The pandemic has altered the past two years of health care data, but strategic planners can still draw valuable insights to prepare for the future. This requires separating the signals from the noise. In this article, learn how to analyze strategic planning data with and without COVID cases to determine growth opportunities moving forward.

LEADERSHIP

Assertive Communication for Health Care Leaders
Communication skills are vital to your success as a health care leader and are potentially the biggest stumbling blocks you will encounter. Learn how attentive listening impacts the extent to which we are heard. Learn how our thoughts about others impact our emotional state and behavior toward them, and the best words to use when approaching a tough conversation.

MARKETING

Tracking the Patient's Journey: How Measuring Digital Campaigns Leads to Success
Marketing initiatives that can track a patient’s journey from interest to appointment including all billable visits justify campaign budgets. But what information can we gather along that journey to influence future potential patients? Adjusting campaign elements as results become available produces higher conversion rates—if your team is watching and reacting.

Reader Poll

As we start a new year, I am:

	5 – Excited and pumped!
	4 – Cautiously optimistic and positive
	3 – Taking it day by day, watchful
	2 – Feeling a healthy level of concern
	1 – Already in need of a vacation

Community Connections

My SHSMD: Don't Miss These Articles

Access these My SHSMD community discussions to get helpful insights from your peers (for SHSMD members only):

Developing Brand Guidelines and Style Guides – Marketing Community
Patient and Visitor Guides – Public Relations & Communications Community
Strategic Management Office / EPMO – Strategic Planning Community
Provider Video Profiles – Physician Relations Community

Content Partner

Navigating the value crisis in healthcare

There is no time to lose in defending your health system against the overplayed and often unfair scrutiny in the market around the cost of healthcare. Your brand reputation is likely already suffering from the blows taken by the industry – how can you fight back?

Read full blog to learn more

Save the Date!

Credential Opportunities for 2023

Don’t miss out on the chance to verify your expertise and expand your knowledge with SHSMD’s upcoming credential opportunities! SHSMD Credentials are awarded for successful completion of programs covering high demand industry competencies that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Register TODAY!

Orientation to Health Care Feb. 7 – March 2
In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.

Public Relations and Communications Credential Course March 14 – April 18
This five-part, online credential series is intended for professionals in health care communications and public relations. Learn about key trends from industry experts and develop strategic communication and change management skills to apply in the real world. Then, you’ll apply these things to the real world

Health Care Marketing Plans, Communications & Market Research April 25 – June 27
This popular credential course sells out each year and includes three core courses focused on health care marketing plans, communications, and research, as well as eight additional elective options on popular industry topics.

The SHSMD Advantage

Your Complimentary 2023 Futurescan Digital Copy

As an SHSMD member, you get a complimentary digital copy of Futurescan 2023: Health Care Trends and Implications. It is also available for purchase in single and multipack print copies. In Futurescan 2023, experts in the field explore key trends that will transform health care over the next five years. This edition focuses on:

Workforce Trends  
Competitive Environment  
Cybersecurity  
Consumer Trends  
Health Equity  
Artificial Intelligence  
Capacity Planning  
Culture of Trust

Realize the value of your SHSMD membership by using Futurescan to help you, your team, leadership and board plan for the future and take the strategic actions necessary to position your organization for success.

Access your free (members-only) copy of Futurescan 2023.
Order single print copies and discounted 15-packs of Futurescan 2023.
Access a Futurescan PowerPoint presentation so that you can present these important topics to your leadership teams
SAVE THE DATE: Attend a Futurescan webinar hosted by health care futurist Ian Morrison, PhD on Feb. 15.