Stratasan
SHSMD Spectrum Newsletter
November/December 2022
Featured Articles
TODAY'S DISRUPTORS IN HEALTH CARE
  
How Is Disruption Changing Health Care, During COVID and Beyond? 
Before COVID-19 emerged, the health care arena was seeing an influx of interlopers from nontraditional organizations such as Amazon and Apple, but the pandemic spurred changes in how health care services will be delivered going forward. Sam Glick, global leader in Health and Life Sciences at Oliver Wyman, discusses the new competitors and why it may be time for health care executives to reconsider the legacy health system model.  
BEST PRACTICES FOR DEFINING AND PRIORITIZING DEI STRATEGY AND COMMUNICATIONS
  
Best Practices for Defining and Prioritizing DEI Strategy and Communications 
From the SHSMD Member Meet Up: At a recent SHSMD Member Meet Up, Defining and Prioritizing DEI Strategy and Communications, healthcare strategists shared how their organizations are translating their DEI conversations, tactics and investments into meaningful strategies and communications for better health care delivery and experiences. Learn more about their insights.
SELF-CARE: THE EMERGENCE OF NEW HEALTH BEHAVIORS AND THE ROLE OF CONTENT IN THIS QUICKLY CHANGING ECOSYSTEM 
  
This article is built on findings in Humanizing Brand Experience, Vol 5—a joint report of Monigle and the Society for Health Care Strategy and Market Development (SHSMD) of the American Hospital Association (AHA). It is highlighted with key ideas from a conversation with Paul Matsen, Chief Marketing and Communications Officer at the Cleveland Clinic. 
HIGHLIGHTS OF SHSMD CONFERENCE 
  
Stories of Leadership and Inspiration Fuel Successful SHSMD Connections 2022 Conference 
Health care strategy professionals shared insights on “what’s next” and leadership strategies for the future during the Society for Health Care Strategy & Market Development (SHSMD) Connections 2022 conference in September. View highlights and key takeaways from the SHSMD Connections 2022 held in-person as well as via a virtual conference.

Reader Poll

What is the level of stress you are feeling today?

0 – No stress, I’m chill today
1 – Just enough to make it interesting
2 – A fair amount
3 – More than I would like
4 – Way too much
5 – Close to tapping out

Revive Agency
Community Connections
Meet the SHSMD board for 2023!
  
The SHSMD advisory board is responsible for defining the society’s vision and strategic direction. These volunteer leaders donate countless hours to guide the development of policies, programs and services to make SHSMD the best it can be. In 2023, Alan Shoebridge will serve as board president, Lisa Schiller, will be immediate past-president and Christine Albert will serve as president-elect.  Newly elected board members include Dorian Harriston, Jennifer Horton and Ryan Younger.  Re-elected board members include Dennis Jolley and Suzanne Hendery.  

Content Partner
Navigating the value crisis in healthcare
Revive Agency®
There is no time to lose in defending your health system against the overplayed and often unfair scrutiny in the market around the cost of healthcare. Your brand reputation is likely already suffering from the blows taken by the industry – how can you fight back?
Read full blog to learn more
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Save the Date!

Celebrate the Inaugural
Health Care Strategy & Market Development Week
November 13-19, 2022

2022 marks the launch of a new recognition week for YOU: Health Care Strategy & Market Development Week! SHSMD is leading the way in celebrating the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations.

The theme for 2022 is Sparking Change. Each day of the week will feature special content from SHSMD members. Learn more about how you and your teams can participate during this week. 

Don’t forget to share your teams’ successes internally and on social media using #SHSMDSparksChange.

Click Here to Learn More

Thank you to our sponsor
The SHSMD Advantage
Reach Your Q4 Professional Development Goals

SHSMD offers a diverse range of impactful, effective education opportunities at your fingertips! There are only two months left of 2022 so be sure to tap into the following: