SHSMD Spectrum Newsletter
January/February 2022
Featured Articles
MARKETING
  
Tips for Improving Your Hospital’s Reputation, Even in a Pandemic
Despite all the emergency declarations, shortages and chaos brought by COVID-19, Cameron Memorial Community Hospital was able to shine. By investing in the reorganization of its website and filling information gaps, the hospital was able to better serve its community, all while bolstering its reputation.
WORKFORCE PLANNING
  
Practicing Emotional Intelligence for Workplace (and Personal) Success
Emotional intelligence is the ability to identify and understand your feelings and to manage them in positive ways. Researchers believe EI can lead to more effective communication, problem-solving and leadership skills, as well as stronger interpersonal relationships and greater career success.
STRATEGY
  
Could Scenario Planning Help Prepare You for the Next Phase of the Pandemic?
Scenario planning has been used since the 1970s as a tool of strategic planners to manage the uncertainty of the future, taking into account that trend analysis has its limitations: The path ahead doesn’t always stem from what makes sense at the moment.
PATIENT EXPERIENCE
  
Transparency Shines a Light on the Good and Improves CAHPS Scores
Renown Health of Reno, Nevada, had tracked its patient experience numbers before and found that they were lacking. But all that would change with the implementation of a better surveying system and willingness to go for broke with a completely transparent approach.

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Community Connections
How to Encourage Patients to Leave Online Reviews
  
Q: I came back from the SHSMD Connections 2021 conference invigorated to raise the bar on everything digital. 1) Create Google business profiles for each of our providers and 2) Improve our ratings for our hospital and clinics. We've never done anything to encourage people to leave reviews, which means mostly only negative or angry patients have left them. I'd love to know what others do to encourage their happy patients to leave reviews. Have you made printed cards to give out? If so, what they do the cards say? What else do you do?
Save the Date!
SHSMD Online Course: Orientation to Health Care 2022

February 7 - March 11

Are you new to health care or looking for an update on the U.S. health care system?

In the SHSMD Orientation to Health Care 101 online course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.

Expert faculty will present on the following four key topics:

  • Health care consumers
  • Insurers/managed care organizations
  • Physicians
  • Hospitals and post-acute care facilities

Successful completion of course requirements will result in a SHSMD Credential that you can share on social and professional networks.

 

Consider taking this course as a team! Sign up three or more members for a 15% discount. Contact SHSMD@aha.org for more information. 
The SHSMD Advantage
Get Futurescan 2022–2027 and Related Resources for Your Team
  

In addition to your complimentary member copy of Futurescan 2022, look out for these additional tools and resources to demonstrate your expert knowledge of health care trends and implications to your leadership team and staff:

Remember, as a SHSMD member, you receive one complimentary digital copy. To access this copy or to purchase additional copies for your team, please click here.