Stratasan
SHSMD Spectrum Newsletter
September/October 2021
Featured Articles
COVID-19
  
Wolfson Children’s Hospital Works to Keep Kids Safe as School Begins
As the COVID-19 pandemic evolves, the leadership team at Wolfson Children’s Hospital in Jacksonville, Florida, continues to work closely with state and local officials and follow CDC guidelines to keep its pediatric patients, families and staff safe.
DIGITAL STRATEGY
  
How to Seamlessly Deploy Digital Solutions in a Post-Covid Future
Taking a broad organizational approach that aligns digital deployment strategies with larger organizational strategies will position hospitals and health systems for future success.
MARKETING
  
For Johns Hopkins Medicine, Leading Starts with Listening
Johns Hopkins Medicine harnesses the power of listening to build consumer trust and lead the way in humanizing brand experiences in health care.
COMMUNICATIONS
  
Embracing the Pandemic’s Changes to Health Care Media Relations and News Gathering
Using a statistically-based media training model as a tool to prepare spokespeople will help health care communicators navigate the new era of virtual journalism.

Reader Poll

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Community Connections
Continue the Conversation: Vaccine Hesitancy in Your Communities
  
Earlier this month, SHSMD members gathered to discuss ways to address vaccination hesitancy in our communities. Inspired by the AHA SHSMD webinar, Addressing COVID-19 Vaccine Hesitancy in Your Community, SHSMD members felt the timing was right with the rise in Delta variant cases, to gather and discuss challenges and collaborate on solutions.

 
Craft a story worth retelling
GLC- A Marketing Communications Agency®
GLC is a full-service agency helping healthcare brands connect to their target audiences—whether they be patients, providers, donors, board members or the community at large. Through the power of authentic content, captivating storytelling and omnichannel distribution, our clients aren’t just heard, they turn their audience into advocates.
Your Audience Awaits. Let’s Captivate Them
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Save the Date!
Join Us as SHSMD Connections Hosts its Virtual Conference Oct 19-21, 2021

SHSMD Connections Virtual Conference on October 19-21 brings you quality content, skill building opportunities and connections to innovative solution partners and colleagues all from the comforts of your home. No travel needed!

Your virtual conference registration includes access to all in-person conference recordings from the September San Antonio conference PLUS a new lineup of education and speakers. Sign up for special skill-building workshops on October 19 then attend as many breakout sessions as you like from October 20-21 across five main conference tracks:

  1. Marketing & Digital Engagement
  2. Communications & Public Relations
  3. Strategic Planning & Business Development
  4. Innovation & Cross-Disciplinary Solutions
  5. Career & Leadership Development

Even if you have to miss the live Virtual Conference sessions, you can access them on demand for 90 days. 

VIEW THE FULL AGENDA

 

 
The SHSMD Advantage
NEW! A Practical Guide to Health Care Strategic Planning
  
Get the knowledge and tools you need to develop results-driven strategic plans in today’s disruptive, rapidly shifting health care landscape. This new publication from SHSMD outlines a strategic planning process designed to help you craft such a plan, with a practical, how-to approach developed by three of the leading strategists in the field:

CHRISTINE GALLERY, Senior Vice President, Planning and Chief Strategy Officer, Emerson Hospital.

JEFFREY A. KRAUT, Executive Vice President, Strategy & Analytics, Northwell Health.

SUSANNA E. KRENTZ, President, Krentz Consulting LLC.

This publication also features insights from numerous other respected health care strategists as well as best practice case studies from leading hospitals and health systems across the country.


The publication presents best practices, practical examples and insights from leading strategists in the field. Whether you are new to your position or a seasoned professional, this is a must-read to meet the strategic planning needs of your organization!

Sign up today to participate in the SHSMD Strategic Planning in Health Care credential series, November 8-January 31 and receive your FREE digital copy of A Practical Guide to Health Care Strategic Planning.