SHSMD Spectrum Newsletter
November/December 2019
Featured Articles
  
Using Artificial Intelligence to Virtually Guide Consumers Through Their ED Experience
Banner Health’s chatbot pilot has made dramatic progress in bolstering Net Promoter Scores while also addressing patient uncertainty.
  
UC Health Is Operationalizing Measurement of Its Marketing Efforts
This health system has tapped subject matter experts and gained buy-in from leadership to better demonstrate the impact of its promotional activities.
  
How One Hospital Is Harnessing the Patient’s Voice to Drive its Marketing Strategy
Memorial Medical Center is tapping consumers’ experiences to make data "come alive."
  
Partnering With a 'Disruptor' is an Effective Ambulatory Care Strategy
OhioHealth teams up with ChenMed to provide geriatric primary care.
Core Health
HealthcareMarketingCenter.com
Community Connections
  
A health system tasked by its leadership with creating a podcast to help educate the public while highlighting its providers and services is seeking insight from organizations with experience in creating podcasts.
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Save the Date!

February 3 – 28, 2020 
24/7 Access 

The nation's health care delivery system is vast and always changing. Understanding its size, scope and complexity can help improve the performance of anyone who works in the field. In this health care 101 course, you will:

  • Learn how to better navigate your own organization.
  • Gain a general comprehension of the language of health care.
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This course is intended for those who may have recently moved into the field from an outside industry or may just want an update on the U.S. health care system.

A faculty of experts in the health care field will present on the following key topics: consumers, insurers/managed care organizations, physicians and hospitals and post-acute care facilities.

Click here for more information or to register. Discounted group rates are available.  

The SHSMD Advantage

As you plan marketing campaigns, communications and events for the new year, take advantage of SHSMD’s 2020 Calendar of Health Observances & Recognition Days.

This resource features dates, descriptions and social media information for more than 200 health awareness and employee recognition events.

Click here to download a complimentary copy for your team, and be sure to share it with human resources.

The calendar is a benefit of SHSMD membership!