CRA eJournal
Meeting and Event News
CRA’s 4th Wednesday Rental Workshop will take take place via Zoom on March 22, 2023, from 2:30-4 p.m.
Makita will be hosting this month’s workshop, titled “Going to Battery Power," which is being presented by Trent Waynick.
Training for this FREE MEMBER BENEFIT runs an hour. Participants have a chance to win a $50 Amazon gift card during the raffle held at the end of the workshop.
Join us May 12–14, 2023, on the Kern River for the "Phil Maxwell Memorial Manly Man Fishing Tournament,” a fundraiser for RSIF. Enjoy fishing and camaraderie while raising funds for RSIF! The tournament runs from Spillway to Johnsondale Bridge. A cocktail party will be held at The Kern Lodge on May 13 from 6 to 7 p.m.
Thank you to our sponsor, CPEES!
EPIC Brokers
EDCO, Inc.
Rental Center News
Additional information to the Bill Butler obituary in the January eJournal. Story and photo provided by the Butler family for an article in RER Magazine.
William “Bill” Butler, one of the pioneers of the rental industry in Southern California, passed away at the age of 83. Butler was born March 11, 1939, and died Jan. 10, 2023. Butler started Able Equipment Rental in 1961 at the age of 22, starting with a “handshake” and a Quonset hut in Santa Fe Springs, California (just east of downtown Los Angeles), according to his daughter-in-law Pamela Butler.
His son Jeffrey worked in the business for many years, and Jeff’s son William Jefferson “Jake” Butler, named for his grandfather, still works in the rental industry as a sales rep for H&E Equipment Services.
In 1998, Butler sold his six-location company to United Rentals.
Butler is survived by his wife Lois and three children – Jeffrey (wife Pamela), daughter Pamela (married to Richard McKenney) and daughter Patricia (married to Douglas Cook). Butler is also survived by nine grandchildren and six great grandchildren.
Elite Equipment Rentals
Don Greene
4064 Durock Road
Shingle Springs, CA 95682
(916) 933-2328
HD Equipment
Heriberto Dopminguez
15507 S. Normandy, No. 340
Gardena, CA 90247
(424) 629-0703
General Lee Enterprises dba SLOMOW
Natalie Lee
915 Foothill Blvd.
San Luis Obispo, CA 93405
(805) 439-0911
“Behind every great leader, at the base of every great tale of success, you will find an indispensable circle of trusted advisors, mentors and colleagues.”
                                                                            — Unknown
The Four Pillars of the CYRP Mentorship Program:
Communication — Clarity of the method, frequency and pattern of communication is essential to avoid unnecessary frustrations and assumptions.
Y  Why? — What drives you to succeed?
R  Respect — Recognizing that the other person is an independent individual and has high regard for their wishes, rights and boundaries.
P  Persistence — The Independent rental industry’s unweaving legacy will endure through the persistent growth of our members.
For more information, please email:
Excited to bring their education experience to sunny California, the Manufactures and Tent Rental Association (MATRA) held their first West Coast Spring Training on Feb. 28, 2023.
Supported by CRA and hosted at 24/7 Events in Valencia, CA, the spring training kicked off with a continental breakfast and networking time along with the MATRA education committee providing a full day of tent-education seminars, safety training and a warehouse tour of the 24/7 Events facility. It was a homerun!
You consider your company’s safety-incentive program an effective way to promote safe behavior among your employees and reduce injuries. But OSHA could see the very same program as unlawful discrimination and a violation of OSHA recordkeeping regulations and whistleblower protections. OSHA regards the ability to report injuries or illnesses without fear of retaliation as “crucial to protecting worker safety and health.” Without that right, “Employees do not learn of and correct dangerous conditions that have resulted in injuries, and injured employees may not receive the proper medical attention or the workers’ compensation benefits.”According to an OSHA memorandum to compliance officers, certain incentive programs discourage the reporting of injuries and encourage discrimination against workers who report injuries.
Shelter Structures America
Vendor News
CRA's 2024 Rental Rally Tradeshow will again be held at the South Point Hotel and Casino in Las Vegas. Show dates are January 14-17, 2024. Thank you to those exhibitors that have already signed up!
BOMAG is the world-market leader in the field of compaction technology and as a manufacturer of machines for the compaction of soil, asphalt and refuse. Stabilizers/Recyclers, milling machines and pavers round off their portfolio. Compaction equipment from BOMAG is used in the entire range of road construction and heavy dam construction. Furthermore, BOMAG provides special solutions for use on landfill sites of all sizes, for recycling damaged asphalt pavement and for soil stabilization. BOMAG machines fulfill wide-ranging requirements with extensive equipment variations and a worldwide internal network of compaction experts.
Corniver Technologies provides ride-on vibratory rollers for a variety of uses, and they are designed and built to withstand the severe requirements of the rental industry. Corniver vibratory rollers are heavy duty machines and have been used with great success on construction sites to compact clay, sand or gravel. All of Corniver's machinery components are top of the line, including engines, transmissions and pumps. In business for 30 years, Corniver was the first to develop a small vibratory roller, the CT 40. The Corniver vibratory rollers are RIDE-ON, very ergonomical and user-friendly. All Corniver vibrating rollers offer exceptional visibility of the working area and are the safest to operate due to the lowest center of gravity in their class. Corniver parts are only a courier-away from our customers. 
Offering the latest and greatest in excavation equipment, Ditch Witch is an industry leader known for stable performance, bold innovations and serious power. Ditch Witch West stocks equipment, from heavy drills to advanced locating equipment, in their extensive inventory. Take Ditch Witch’s proven longevity and performance to new heights through the added benefit of their traditional excellent service and support. Ditch Witch West delivers the Papé promise to keep you moving. Visit your nearest Ditch Witch West dealer for more information. 
At Ground Hog, you can expect excellent customer service — they take the time to understand your needs and then guide you to the equipment that fits those needs perfectly. Equipment offered includes T-4 Trenchers, HD99 Hydraulic Earthdrills, ModelONE — a small, hand-held one-man auger that will stand up to rental and commercial use — C-71-5 and 1M5C Earthdrills, Augers and Accessories, TC2 Trencher Carriers, DS3 Display Stands, and seismic drills. 
The Leader in Construction Equipment Market Intelligence — in decades of service exclusively to the construction equipment industry, Rouse Services has built a legacy of deep expertise, unrivaled data precision and unparalleled customer service. Today, that heritage drives all of Rouse's information services, focused on delivering timely equipment metrics with accuracy and reliability that are unmatched by anyone else. Across our powerful suite of solutions, we provide the knowledge you need to make informed business decisions every day.
Skyjack proudly provides quality-engineered and simple reliable-access and material-handling equipment globally so that companies can maximize utilization and their return on investment. All of Skyjack’s products are designed to be easy to service and maintain. By keeping the design simple and using proven technology, reliability and ease of service is common to all Skyjack products. Because of this, Skyjack machines offer the rental industry’s best lifecycle value through low-cost ownership, ease of service and maintenance — all while retaining high residual values.
Volvo Construction Equipment & Services has been a construction equipment dealer for 50 years, offering high-quality equipment and parts, reliable rentals, and exceptional service and support. Maintain performance by keeping your machine a Volvo. Every part is vital, and it will help you maximize uptime in the long run through using Genuine Volvo Parts.
Virginia Abrasives Corp.
Alliance North America
Business News
The added costs for fuel (February 2023 fuel price data monthly updates via, electricity and natural gas (December 2022 electricity and natural gas price data via U.S. Energy Information Administration) under California policies and regulations continue to keep prices at the highest, or near the highest, among the contiguous states across all energy sources. Click on "Learn more" to see current price comparison.
From an article in the Palm Springs Desert Sun, by Jennifer Sangalang.
At 2 a.m. Sunday, March 12, California residents, like most of the country, had to set their clocks forward by one hour. The seasonal back and forth continues for now — even though in 2018 California voters overwhelmingly approved Proposition 7, a ballot initiative that opened the door to permanently adopting daylight saving time. Prop. 7 gave state lawmakers the power to pass legislation making daylight saving time permanent. Less than a month later, Assemblyman Kansen Chu introduced a bill to do just that, AB 7, but the Legislature never passed it. Even if it had, the federal government would still need to OK the change.
Last year, the U.S. Senate unanimously approved a bill called the Sunshine Protection Act, which was introduced by Sen. Marco Rubio, R-Florida. The bill would permanently extend daylight saving time from eight months of the year to the full 12 months. But the measure has not yet been passed by the U.S. House of Representatives, where it was "held at the desk" and didn't get a vote, nor has it been signed into law by President Joe Biden.
Action Alert: Please call Sen. Seyarto and Assemblyman Chen to thank them for co-authoring this important constitutional amendment to protect California families from unaffordable tax increases.
The Howard Jarvis Taxpayer Association (HJTA) is so pleased to announce that Sen. Kelly Seyarto and Assemblyman Philip Chen have co-authored Senate Constitutional Amendment 4, which would restore the right of parents to transfer their home and a limited amount of other property to their children without reassessment to market value and would do so without any change to the property-tax bill. SCA 4 would fix Proposition 19, the 2020 ballot measure that took away those constitutional rights. SCA 4 also restores the right of grandparents to transfer the same property to grandchildren if the children’s parents are deceased.
These important rights were placed in the constitution by Proposition 58 in 1986, which was put on the ballot by a unanimous vote of the Legislature and passed with the approval of 75% of voters. In 1996, Proposition 193 extended the same rights to grandparents in some situations. But because of Proposition 19, these rights are gone. Now, with only limited exceptions, property is reassessed to current market value when transferred within families. This results in huge tax increases and often forces families to sell long-held properties, especially small apartment buildings, which accelerates gentrification and the loss of affordable housing.
March 22, 2023 – Zoom
4th Wednesday Rental Workshop More...…
April 26, 2023 – National City, CA
San Diego Territory Meeting hosted by Cal-Line More…
May 12-14, 2023 – Kern River, CA
CRA / RSIF Phil Maxwell Memorial Manly Man Fishing Tournament More...
June 14, 2023 – Ontario, CA
Inland Territory meeting hosted by City Rents
July 15-23, 2023 – Pismo Beach, CA
CRA RV Campout
July 18, 2023 – Arroyo Grande, CA
Inland Territory Meeting hosted by Dennis & Diann Wells
Sept. 27, 2023 – West Sacramento, CA
Vintage Territory Meeting hosted by Made in The Shade
Oct. 16, 2023 – Oak View, CA
Tri-County Territory Meeting hosted by Greg Rents
Nov. 2, 2023 – Corona, CA
Pre-Golf Yard Territory Meeting hosted by MTA
Nov. 3, 2023 – Corona, CA
CRA 8th Annual Golf Tournament
Nov. 6-9, 2023 – Atlantic City, NJ
MATRA – The Tent Show  More…
Jan. 14-17, 2024 – Las Vegas, NV
CRA Rental Rally Tradeshow 
Survey Results
This month, we asked members about expiration dates on their equipment. If you have additional ideas for surveys for CRA members, please email CRA at 
Dave Dworschak, of Don’s Rental in Saint Helens, Oregon, is the winner of the March Survey Raffle. Congratulations Dave!