R.H. Equipment Rental LLC
Brittany Andreas

21521 Shirley Dr.
Tehachapi, CA 93561
(661) 972-0228
Rh.equipment.rental@gmail.com

Jeff Roberts, CRA Executive Director, announced the results of the recent board elections. Officers elected to a one-year term are: Rusty Parr, president; Ryan Leis, vice president; Kathryn Mitchell, treasurer; and David Dworschak, secretary. Directors elected to serve a three-year term, beginning July 2021, are Steve Garcia, Rusty Parr, Greg Webster, Dennis Wells, and Matt Wiest. Elected to serve as an associate director for a three-year term are: John Frantz and Brandy Carmona. Appointed to serve as an associate director for a one-year term are: Ed Galindo and Don Schultz. CONGRATULATIONS to all of our newly elected/appointed officers. Their dedication and hard work are most appreciated!

Listen to Peer Talk! Check out the latest podcast episode of Peer Talk with Dan Crowley. Episode 23 features Mark Harari, author of the book Lobster on a Cheese Plate (click here to buy the book). Mark discusses his background in Psychology and Marketing, and how he has grown into the author and marketing specialist he is today. This episode is helpful for those looking to learn how to stand out among their competitors and grow in the strength of their marketing. Listen here. 

 

Homeowner Market Benchmarks – Coming Soon!
Homeowner Focused Rental Operators: We have had an internal network request to look at Expense Management (i.e., Payroll, etc.) for Rental Operations that still target Homeowner market. How can you tell?
Are you open on Weekends?
Do you have smaller contracts?
Do you have shorter term contracts?
Growth has been good the last 2 years in this “niche.” If you would like to participate in this benchmark report/discussion, please let us know. Dan will create a benchmark focusing on this niche using the Composite Book and get you a copy!

 

PEER Tech Users – Make sure you begin submitting your Q2 2021 data into Baromitr/ Peer Tech. Data Inputs are due Thursday, July 22nd. Contact us if you need assistance. Pay attention to your email - a number of you have been selected for a complimentary one-time scholarship for the Q2 2021 report.

CRA’s July “4th Wednesday Rental Workshop” will take place via Zoom on July 28 from 2:30 – 4:00 p.m. The topic this month is: Best Phone Practices for the Rental Industy: Maximizing Revenue and Opportunity. This workshop is presented by Paige Sachs and sponsored by Reach Local. Training for this FREE MEMBER BENEFIT runs for an hour and is followed by a Q&A session. Participants have a chance to win a $50 Amazon Gift Card at the raffle held at the end of the workshop. Thank you to Reach Local for sponsoring this workshop!

Employers are responsible for providing workplaces that are safe from excessive heat. Yet every year, thousands of workers become sick from exposure to heat, and some even die. Heat illnesses and deaths are preventable. The risk of heat-related illnesses and deaths increases during warm summer months; humidity increases the risk. Heat stroke is the most serious heat-related illness. It occurs when the body becomes unable to control its temperature: body temperature rises rapidly, the sweating mechanism fails, and the body is unable to cool down. Body temperature may rise to 106°F or higher within 10 to 15 minutes. Heat stroke can cause death or permanent disability if emergency treatment is not provided. 

GEM One Corp.
John Perrine
163355 S. Lone Elm Rd.
Olathe, KS 66062
(844) 275-2801
www.gemone.com/en

CRA’s 2022 Equipment and Party Rental Rally Tradeshow will be held January 20-22, 2022 at the South Point Casino Hotel & Convention Center in Las Vegas, Nevada! Visit www.RentalRally.com for more information.

 

Thank you to the exhibitors that have already signed up for the tradeshow. Click on “Learn more” to see the list of exhibitors signed up for the show to date.

DPL Telematics delivers rugged, reliable products, reinforced by market-specific knowledge and in-depth experience. They are flexible and always on the cutting edge of new technologies, and have earned a reputation for the highest quality and service. DPL has been delivering powerful technologies to the rental industry since the days of the dotcom frenzy, before the fears of Y2K were found to be overblown and hanging chads were front page news. Since 2000, over $830 million in mobile assets have been trusted to their award-winning solutions.

Surface Preparation, Sawing, Drilling, Vacuums. 
- EDCO always provides the knowledge needed to be successful with EDCO products. We are trainers before sellers.

- EDCO believes in Quality & Safety. To ensure both, we practice LEAN Manufacturing and create our products inside one modern facility in historic Frederick, Maryland, USA.

- EDCO believes in Technology. EDCO invests in both manufacturing and training technology. From Laser Fabricating to Powder Coating to CNC Machining, our facility contains the latest manufacturing equipment and software. From YouTube to Twitter to Webinars and QRCs, we love web-based training technology.

- EDCO believes in American Manufacturing. We say EDCO products “Stayed In America.” While other manufacturers move overseas and back when convenient, we believe in the importance of staying home and working smarter. EDCO’s commitment to American manufacturing is unwavering.

Cleaning Equipment, Pipeline Inspection Cameras, Water Jets. 

Electric Eel Mfg. is committed to providing the industry’s highest quality Sewer and Drain Cleaning Equipment at competitive prices. In addition to its popular sectional drain cleaning machines, its line also includes drum machines, water jetters, gasoline powered municipal sewer cleaners, and pipeline inspection systems. This full range of equipment is the industry standard for quality and professional design. Along with its commitment to quality, Electric Eel is dedicated to service and support for all its customers and distributors. The company plans to expand its business in the U.S. through deeper market penetration and internationally by aggressively seeking new distributors with whom it can work closely and deliver its quality products.

Earth Augers & Trenchers. Groundog, Inc. has been building the best Earthdrills & Trenchers for over 70 YEARS!

Scissor Lifts. When Custom Equipment, LLC started back in 1981, we focused our small welding and fabrication business on exceeding customer expectations. Now, after 40 years, we're even more committed to providing innovative solutions to the problems faced by the access industry. Each Hy-Brid Lift is a testament of our dedication to customer satisfaction and operator safety. Our scissor lifts are continually being modified based on real customer feedback to maximize uptime and productivity on jobsites across the world. All Hy-Brid Lifts are fully manufactured and assembled in the United States, enabling the company to support local communities and deliver high-quality products that will last for years to come.

Aerial Lifts, General Tool (Concrete Buggies, Concrete Mixers, Tile & Block Saws, Mixer/Pump Machines. IMER Group, an Italian company founded in 1962, is a leading European manufacturer of construction machinery and equipment. For over 50 years, they have provided building professionals with the highest quality products. From production, laying and transport of mortar and concrete to the handling of loads, from the cutting of materials and surfaces to soil compaction, and from lifting of people to earthmoving, IMER products cover all of a construction site’s needs. With over 600 employees, today the Group has 5 production plants and 5 foreign sales branches, and although this is a new chapter in the evolution of IMER USA, their commitment to the customer is stronger than ever.

Dehumidifiers, Air Movers, Air Scrubbers. Legend Brands group is the leading provider of equipment, chemicals and expert training for professional cleaning, facility maintenance, portable environmental control, smoke and fire remediation and water damage restoration.

A complete line of general tool, lawn & garden and event rental products. MTA Distributors is dedicated to equipping you with the tools you need to grow and be successful. MTA Distributors is America's largest rental equipment distributor; they supply rental companies with the finest light construction, lawn and garden and party equipment available. They also train existing and startup companies for entry into the rental industry.

Hot and Cold Pressure Washers, Trailers, Generators, Inverters, Jetters, Trash Pumps, Hoses, Accessories, Detergents. As the co-owner of an industrial cleaning and painting company, Jack Simpson created the first SIMPSON pressure washer in 1961. The new pressure washing technology gave Jack’s crew a clear advantage and they quickly became known for delivering higher quality work in a lot less time than their competition. Today, SIMPSON still leads the industry in quality, innovation, reliability, and performance – and with over 60 years of industry-leading experience built into each of their products, it is easy to see why backyard heroes and job site champions everywhere prefer the SIMPSON Advantage.

ANA, Inc. is proud to be the North American distributor of AIRMAN Air Compressors and Generators as well as MAC3 Air Tools and Grid to Go Hybrid power systems. We help keep your fleet in top condition with our friendly Support Department, who are always ready to help and be a resource by providing training on our equipment. We make your world easier by only selling the highest quality equipment that has the most dependable up-time and best total cost of ownership. AIRMAN Generators are available in 13 to 400 KVA. The AIRMAN Air Compressor line ranges from 100 to 400 cfm and includes the workhorse of the industry: the PDS185S. The Grid to Go line ranges from 20-30kVA with 60 kWhr of storage available. The MAC3 Air tools range from 11lb chipping hammers to 90lb paving breakers.

Mi-T-M Corporation is a leading designer and manufacturer of high quality industrial equipment, including Pressure Washers, Air Compressors, Generators. Their equipment is engineered by one of the leading engineering teams in the industry. This team consistently establishes industry standards through the development of patented technological designs and, through years of hard work and dedication, has helped Mi-T-M become a certified testing facility for CSA. Mi-T-M employs the latest technology in laser cutters, ASME robotic welders, and 7-stage powder-coat paint systems. Because of their commitment to produce the highest quality product possible, their quality assurance team follows each part from the initial fabrication to final assembly. They work directly with component manufacturers to make sure their strict quality requirements are followed.

 

Our 2022 CRA Wall Calendar is an excellent opportunity to bring your company’s products and services to the attention of CRA’s rental center members. Use the calendar advertisement to keep your company’s name and logo in front of our members for an entire year! Click Here to order online! The 2022 CRA Wall Calendar will be sent to all CRA members in December. The one-page, 12-month calendar will be printed in full color on a gloss paper. It will measure 25” x 35” with room for rental center owners to note appointments, employee vacations, safety meetings, etc. Your ad will be in view all year long! The cost for this One-Year Ad is $1075.00. The deadline for reserving your ad and submitting artwork is October 29, 2021. Payment may be made in up to 3 equal parts with a credit card if final payment is received before October 29, 2021. Reserve your Advertising Spot today!

Snorkel is very pleased to announce that the Boels-Cramo Group has invested in 354 Snorkel TM12 telescopic mast lifts for their rental fleets across Europe and Scandinavia. The deal, which was negotiated by Snorkel’s Andrew Fishburn from a distance during the pandemic through a series of virtual meetings, product evaluations and research by the Boels-Cramo team, was completed in March and deliveries from Snorkel’s facility in the U.K. have now commenced. The 354 units, which are custom-painted in Boels orange, were ultimately chosen for their outdoor-rating and the robust dual-coat custom-colour powder paint finish offered by Snorkel. They are being delivered rental-ready into Finland, Norway, Sweden, Estonia, and the Netherlands.

HBS Systems, a leading provider of web-based equipment dealership management solutions and rental software, has been selected as a certified dealership management system by Bombardier Recreational Products Inc. (BRP), a Canadian manufacturer of snowmobiles, all-terrain vehicles, motorcycles, and personal watercraft. Once completed, the integration of NetView ECO, HBS Systems' flagship product, with BRP will grant BRP dealers real-time access to a full suite of integrated API functions available through the NetView software. NetView ECO will provide an intuitive program design that allows for easy user adoption to give BRP dealerships an advantage over the competition. Dealers can expect to enjoy technically sound and secure integration solutions, coupled with timely development and deployment of each feature, as well as full technical support from HBS Systems’ award-winning team of experienced industry specialists.

Take advantage of this great opportunity to learn the language, components, and principles of operation through the Basic Industrial, Advanced Industrial, and Portable Compressor courses which continue to be ideal for those new to the air industry and sales staff. If you have a technician that would benefit from these classes, please sign them up and send the registration form to productsupport@palatek.com

 

Fall Courses:
Portable Class - Monday, September 13 - Friday, September 17, 2021
Basic Industrial Class - Monday, October 18 - Wednesday, October 20, 2021
Advanced Industrial Class - Wednesday, October 20 - Friday October 22, 2021

Snorkel is very pleased to announce that it has commenced full production on five lithium-ion battery powered compact rough terrain scissor lift models. Now in production in Snorkel’s assembly facilities in the U.K. and New Zealand, the five new ‘RTE’ electric rough terrain scissor lifts expand Snorkel’s lithium-powered range of zero emission rough terrain aerial lifts and telehandlers to a total of eight models. They join the Snorkel SL26RTE and SL30RTE electric Speed Level’s launched in 2019, and the Snorkel SR5719E/SR626E electric compact rough terrain telehandler launched in 2020. Available for delivery globally, the range includes lithium-ion battery versions of two narrow width units, the S2255RTE and S2755RTE, as well as three standard width units, the S2770RTE, S3370RTE and S3970RTE. These scissor lifts are designed to offer a true zero emission rough terrain solution, without compromising on the reliability and four-wheel drive capabilities of the diesel equivalents.

Registration is now OPEN for the Howard Jarvis Taxpayers Association (HJTA) special online webinar about reversing the tax increase that was hidden inside Proposition 19. California voters narrowly approved Proposition 19 after a $50 million ad campaign convinced them that it was all about helping wildfire victims, seniors and disabled individuals move to a new home without paying higher property taxes. Hidden in the measure, however, was a massive tax increase on property that is transferred between parents and children. Previously under Proposition 58, passed overwhelmingly in 1986, a home of any value and up to $1 million in assessed value of other property could be transferred between generations without any change to the property tax bill. Prop. 19 repealed Prop. 58, and now transferred property will be reassessed to market value as of the date of transfer with only limited exceptions. Children who cannot afford the new tax bill will be forced to sell. We’re working hard to Reinstate Proposition 58! This important taxpayer webinar will be held online on Wednesday, July 14, starting at 10:00 a.m. Register now, it’s free! 
Jon Coupal, President, HJTA

Jon Coupal, President of the Howard Jarvis Taxpayers Association, recently published his opinion on a proposed amendment, California's Senate Constitutional Amendment No. 1 (SCA 1), which deals with the peoples’ right to referendum. He is of the opinion that this bill is purposefully designed to fool the public by reversing the meaning of yes and no.

 

Thank you to all who take time to participate in our surveys. CRA uses the information we gather to better serve you. If you have an idea for a survey for CRA members, please send your request to CRA at Info@CalRental.org. This month, we asked members "How are you doing?" in terms of changes in their businesses since COVID. 

Jessica Shipley from F&B Rentals in Santa Ana, California, is the winner of the July Survey Raffle. Congratulations Jessica!