CRA eJournal
Rental Center News
Sunbelt Rentals - Ripon
Rick Russell
266 E. Boesch Dr. 
Ripon, CA 95366
(510) 398-3791
Branch Members
Sunbelt Rentals - Ceres
Chase Russell
3131 Roeding Rd.
Ceres, CA 95307
(209) 900-6999
Sunbelt Rentals - W Sacramento
Shawn Horan
3751 Commerce Dr.
West Sacramento, CA 95691
(916) 372-2555
EPIC Brokers
EDCO, Inc.
Spring and summer kicked-off with a yard party at Makinex in their new location in Torrance, CA. In attendance were 65 rental folks that enjoyed the In-N-Out food truck experience. Plenty of delicious burgers were enjoyed. Thank you to our sponsors, Makita, City Rentals, JLG, Rouse Analitics, and ANA. We couldn’t have done it without you! Dale Blackwell, Executive Director, made announcements for the upcoming CRA elections. Watch for your ballots, coming soon. The tentative show schedule for the CRA RENTAL RALLY at the South Point Hotel and Casino in January 20-22, 2020, was announced. Booths are selling fast. Many thanks again to Makinex, our sponsors and vendors.
Alliance North America
Abamex Auction Co.
The Internet of Things now includes the things your employees can wear to keep them, and your business, safe. By now you’ve probably heard of the Internet of Things (IoT) — how networking capability between objects and devices allows information to be sent to and received between them. Now IoT technology is impacting the workplace in new and innovative ways that can actually reduce accidents. Sensor devices are one of the most important innovations.
Vendor News
Nor-Cal Diamond Products
Robert Ramos
8698 Elk Grove, Ste. 1-132
Elk Grove, CA 95624
(916) 865-9083
Nick Schrapp has been promoted to product reliability and testing manager for ASV Holdings Inc., an industry-leading manufacturer of all-purpose and all-season compact track loaders and skid steers. Schrapp will be primarily responsible for managing product testing, reliability and field issue resolutions involving the manufacturer’s products. He will focus on ensuring customers receive maximum productivity, durability, ROI and comfort out of their ASV machines. This includes monitoring new and existing machine performance on a rigorous test track, and making changes to improve performance and longevity.
Save the date for the January 20-22, 2020 Rental Rally Tradeshow in Las Vegas, Nevada! CRA’s 2020 Equipment and Party Rental Rally Tradeshow will be held at the South Point Casino Hotel & Convention Center, featuring 80,000 square feet of exhibit space. The South Point is a great venue choice with the convenience of having the convention center and hotel on the same property! Thank you to the exhibitors that have already signed up for the tradeshow. Click on “Learn More” to see the list of exhibitors signed up for the show to date. And check back often – new exhibitors are being added daily!
Little Beaver welcomes Joseph Haynes as a product engineer at the company’s manufacturing facility in Livingston, Texas. A fourth-generation Little Beaver team member, Haynes brings a familiarity of the family business, and innovative knowledge of product design processes. Haynes most recently spent 11 years as a product engineer at a WFI International, a pipe fitting manufacturer. In his previous role, Haynes designed and developed a variety of fittings for different industries including oil and gas, nuclear and fossil fuel power plants as well as the food processing industry. Haynes brings a wealth of manufacturing experience as well as a strong understanding of mechanical engineering and product development to his new role.
The Ahern family of companies is pleased to announce the promotion of Amelia Pearce from global marketing director to vice president of global marketing at Ahern Companies. Reporting directly to Don Ahern, Amelia develops and delivers global marketing strategies for all brands within the Ahern family of companies. Based at Xtreme Manufacturing and Snorkel global corporate headquarters in Henderson, Nevada, Amelia oversees a team of 10 who deliver shared marketing services globally.
Business News
In the May 2019 update of its Short-Term Energy Outlook (STEO), the U.S. Energy Information Administration (EIA) forecasts that the Brent crude oil price will average $70 per barrel (b) in 2019 and $67/b in 2020. This price forecast for 2019 and 2020 is higher than any previous STEO forecast in 2019. The 2019 Brent crude oil price forecast in the May STEO is $9/b higher than the January STEO forecast and more than $4/b higher than the April STEO forecast. The upward revision to the price forecast is a reflection of several factors, including higher-than-forecast actual prices in recent months, changes to the global supply and demand outlook resulting in tighter expected global oil market balances, and increased oil supply risks.
Upcoming Events
June 5, 2019 – Fairfield, CA
Vintage Territory Meeting Hosted by All Star Rents more...
June 18, 2019 – Garden Grove, CA
Greater LA/Orange Territory Meeting Hosted by ANA more...
June 30, 2019 – Sacramento, CA
RSIF Scholarship Applications Due more…
July 14 - 23, 2019 – Oceano, CA
CRA Summer RV Campout more…
July 15, 2019 – Pismo Beach, CA
CRA Long Range Planning Meeting
July 16 – 17, 2019 – Pismo Beach, CA
CRA Board & Committee Meetings
October 1-3, 2019 – Louisville, KY
ICUEE Demo Expo more… 
November 1, 2019 – Corona, CA
CRA 5th Annual Golf Tournament more...
October 20-22 2019 – Spokane, WA
Northwest Rental Conference more...
January 20-22, 2020 – Las Vegas, NV
CRA Rental Rally Tradeshow more…
Survey Results
Thank you to all who take time to participate in our surveys. CRA uses the information we gather to better serve you. If you have an idea for a survey for CRA members, please send your request to CRA at This month, we surveyed members about finding new employees.
John Lyons from Quality Equipment Rentals in Inglewood, CA winner of the May Survey Raffle. Congratulations John!