CRA eJournal
Rental Center News
More than half of all injured workers have a pre-existing condition, according to one expert. When you have an employee with a permanent impairment who suffers a second injury, you are responsible for compensating only the most recent injury. Many employers fail to realize this, and often spend thousands of dollars more than they need to.
As a supporting organization for ICUEE 2017, we would like to extend an invitation to join us at the show in Louisville, Kentucky, October 3-5! The International Construction and Utility Equipment Exposition (ICUEE), also known as The Demo Expo, is the premier event for utility industry professionals to gain comprehensive insight into the latest technologies, innovations, insights, and trends affecting their industry.
EPIC Brokers
EDCO, Inc.
Allied Insurance Brokers, Inc.
Vendor News

Alliance North America, Inc.
Alicia Niemela, 5150 E. Pacific Coast Hwy., Ste. 200
Long Beach, CA  90804
(562) 450-3570,

Stearns Bank Equipment Finance
Michael McElroy
500 13th St., Albany, MN  56307
(800) 247-1922,

Steven Spence
1705 Industrial Way, Caldwell, ID  83605
(208) 454-0718,

Vitabri by Ins’Tent
Rick Jones
5402 Research Dr., Huntington Beach, CA  92649
(714) 842-7500,

A Special Thank you to our Major Golf Tournament sponsors:
• Platinum Level – Sonsray Machinery
• Gold Level - JLG Industries
• Bronze Level - EPIC
• Bronze Level - Mission Linen
Click here to see the complete list of golf tournament sponsors.
As of August 1, 2017, Alert Management Systems (Alert), Colorado Springs, Colorado, an industry leader in Windows-based rental management software, has relocated to a new office in Colorado Springs:
Alert Management Systems
617 N 17th Street, Suite 250
Colorado Springs, CO 80904
Effective July 19, 2017, Alliance North America officially took over distribution of the AIRMAN line of air compressors and generators for the United States and Canada. AIRMAN has been a staple of the rental industry for nearly 30 years and we are honored to have been chosen to represent the product line in North America. Whether the customer needs new equipment, parts for new and legacy equipment or service, Alliance North America is here to support the AIRMAN product line.
The corporate research team at Selling Power has again identified Hilti as one of the best companies to sell for, making this the 12th consecutive year Hilti has been recognized by Selling Power. Hilti finished at 21 in the magazine’s annual comparison and evaluation of the "50 Best Companies to Sell For" in the United States.
Kawasaki Motors Corp., U.S.A. (KMC) has experience with rental businesses that purchase utility vehicles. KMC has had a presence in the United States for 50 years, with quality products, and has an independent dealer network of approximately 1,100 authorized dealers. KMC has distribution warehouses conveniently located on both sides of the country to facilitate product deliveries, and together with its affiliates employs nearly 3,100 people in the United States. KMC markets and distributes Kawasaki brand powersports products including MULE™ side x side utility vehicles and TERYX® recreation utility vehicles.
CRA’s 2018 Equipment and Party Rental Rally Tradeshow will be held at the South Point Casino Hotel & Convention Center, and feature 80,000 sq. ft. of exhibit space, allowing for 353 10’ x 10’ booths. The South Point is a great venue choice with the convenience of having the convention center and hotel on the same property! The complete list of exhibitors to date is available on the Rental Rally website

Effective July 19th, Alliance North America officially took over distribution of the AIRMAN line of air compressors and generators for the United States and Canada. AIRMAN has been a staple of the rental industry for nearly 30 years. Whether the customer needs new equipment, parts for new and legacy equipment or service, Alliance North America is here to support the AIRMAN product line.
As a leader in floor care technology, Pioneer Eclipse offers a wide variety of floor care machines to meet the varying needs of customers around the globe, and manufactures a full line of floor care and cleaning chemicals for its janitorial and sanitation customers. Product lines include both traditional and environmentally friendly options.
Jomar Table Linens is a leading manufacturer of commercial tablecloths and linens for the party rental industry. For almost 30 years, Jomar has provided wholesale table linens for the wedding, party, catering, hotel, banquet, and special event rental industry across the United States and Canada. Fabric tablecloths, napkins, chair covers, aisle runners and more are available to the party rental industry for both purchase and sub-rental.
Rental Magazine is a leading rental publication that provides industry professionals with the information they need to effectively run a profitable business.
RGW’s Equipment Department enjoys a solid reputation as one of the largest equipment service organizations in Northern California. In 2007, RGW became the dealer for the TEREX line of construction equipment. RGW is also a dealer for Atlas Copco, Doosan, Bomag, Genie, Multiquip, Mustang, and Yanmar. RGW has a wide range of equipment from compressors, hydraulic hammers, breakers, skid steers to wheel loaders, excavators, articulated trucks, rollers, backhoes, including Yanmar Mini Excavators, Mustang Skid & Track Loaders, Manitou Reach Lifts, and Terex Skid Steers.
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843. At the Rental Rally, Stanley will be showcasing mounted breakers and compaction equipment.
Star Industries proudly supports our trade associations with exhibits at their respective trade shows. We look forward to meeting face to face with many of our dealers and users. Star forklift & skid-steer attachments, and storage solutions will be on display.
When you need financing for commercial equipment, no bank works harder or faster for you than Stearns. With 135 employees working to secure your financing, we answer your call on the first ring, can approve your funding in under two hours and always keep you and your goals in mind. That’s why businesses and vendors come to Stearns again and again for their equipment financing needs.
TrailMax trailers are designed and constructed by a dedicated team of craftsmen with the end-user in mind. With the best loading and unloading features of any competitive trailer, each of our trailers provide ultra low load angles for safe, one person operation. TrailMax offers seven different series of trailers totaling over 80 available models. TrailMax has Utility, Tiltbed, Beavertail, Power Ramp, Hydraulic Ramp, Traveling Axle, and Flatbed as well as custom designed trailers in various capacities and configurations. They also offer many options and accessories to configure a trailer to suit your application.
Located in Huntington Beach, CA, Ins’TenT Industries is a family owned business. From our early beginnings in France in 1997 as Vitabri Canopies with the Pop-Up tent, our main focus was to develop high-end, one-of-a-kind quality products. In 2014, Vitabri joined forces with Ins’TenT Industries in the U.S. with a focus on introducing new product lines. The result was a revolutionary, modern range of promotional tents, printed flags, custom furniture and trade show displays that are perfect for promoting your business, creating experiences and making the difference at any event.
WOLFF offers you powerful, high quality machines and innovative specialized tools for the removal and installation of all types of floor coverings and for sub-floor preparation: Floor Removal - Our six different stripper machines make light work of the difficult process of floor removal. Substrate Preparation - Powerful grinding and sanding machines prepare the floor for an easy and quick installation. Floor Installation - Special machinery and tools make floor installation easier and faster. In addition, customer service and support are key components of our company.
Business News
Classic Party Rentals is holding an online auction featuring: High End Event Furniture, Tables, Seating, Flooring, China, Flatware, Kitchen Equipment, Laundry Equipment, Propane Patio Heaters and much more, with over 1000 lots. IMPORTANT NOTE: Buyers must register on day one sale in order to bid on the day two lots. The first 500 lots will close on Wednesday September 20th. The remaining lots will close on the 21st.
Hurricane Irma has created several issues with gasoline markets in Florida, both by prompting increased demand and disrupting the supply chain needed to deliver gasoline. Hurricane Irma made landfall in South Florida on September 10 and proceeded on a northwesterly path up the length of the state. Because of the evacuation of people in anticipation of Hurricane Irma, demand for transportation fuels and the logistical challenges in supplying Florida began before it made landfall. As Hurricane Irma approached, shipping traffic was diverted and ports closed, stopping the flow of petroleum products into Florida. People filling their gasoline tanks in anticipation of the storm resulted in a rapid increase in demand. In Hurricane Irma’s aftermath, demand is slowly returning to normal levels, allowing time for resupply to arrive and supply chains to adjust. Click on "Learn More" to see the full report.
Joel Fox, editor and co-publisher of Fox and Hounds Daily, commented on the effort to repeal the gas tax passed in April and the political implications it could have. He reports that anger over the increase in gas taxes has launched a second initiative to repeal the tax and that sources close to the drafting of this new measure say it will be well funded. Such a measure could have political implications beyond undoing the tax—one situation now and one if it makes the ballot.
A job killer bill mandating a new protected leave of absence for small businesses passed the Legislature this week and is on its way to the Governor. SB 63 (Jackson; D-Santa Barbara) passed the Assembly on September 12 by a vote of 51-15. A day later, the Senate voted 25-13 to concur in Assembly amendments to the bill, sending the bill along to the Governor. The California Chamber of Commerce and a coalition of business groups and local chambers of commerce have been opposing SB 63 because it unduly burdens and increases costs of small employers with as few as 20 employees by requiring 12 weeks of protected employee leave for child bonding. It also exposes employers to the threat of costly litigation.
The California Chamber of Commerce's Alert newsletter recently reported that a California Chamber of Commerce-opposed job killer bill that provides the perfect pleading pathway for class action attorneys to avoid arbitration has passed the Legislature and is on its way to the Governor. SB 33 (Dodd; D-Napa) will negatively impact employers with unnecessary and costly class action litigation that benefits trial attorneys, not consumers. The bill passed the Assembly on September 5, 46-23. The Senate concurred in Assembly amendments a day later, 25-13.
In a recent article on Fox and Hounds Daily, Loren Kaye, president of the California Foundation for Commerce and Education, reported on pending legislation in California's Senate that would regulate California's Internet service providers. Kaye recognizes that consumers are rightfully concerned about data security and personal privacy. Data breaches, hacking and poor personal security practices have compromised internet users’ financial and personal information. Large majorities of Americans want to improve their control over their own personal information. However, he thinks a "California-only approach" to enforce data a privacy regime is the wrong approach.
Upcoming Events
• October 3-5, 2017: ICUEE, Louisville, KY
• October 19, 2017 – CPP of So. Cal Oktoberfest – Corona, CA more...
• October 29-31, 2017 – Northwest Rental Conference – Pasco,WA
• November 2, 2017: CRA Yard Party Hosted by PDQ Rentals, Corona, CA
• November 3, 2017: CRA Annual Golf Tournament, Corona, CA
• January 22-24, 2018: CRA's Rental Rally Trade Show, Las Vegas, NV
Survey Results
This month we are interested in equipment decals purchasing. Here are the responses to the September survey.
Kitty Thompson from Downey Party Rentals in Downey, CA, is the winner of the September Survey Raffle. Congratulations, Kitty!