CRA eJournal
Meeting and Event News
We invite you to join us in this immersive experience by watching our 2024 Rental Rally Tradeshow video. This serves as a visual representation of the innovative products and services, showcasing the commitment to excellence in the rental industry. Whether you are a long-time supporter or a curious newcomer, this video promises to ignite your curiosity and leave you inspired by the possibilities that lie ahead.
EDCO, Inc.
Rental Center News
Congratulations to both Janice Petersen and Rusty Parr, winners of the Gartland/Blackwell Award, and to Jim Grasse, winner of the W.E. "Bud" Loeber Award. The awards were presented at the January Rental Rally Tradeshow, during the Rockin' Rental Palooza. Shown in the photo are Vicky Blackwell, CRA Controller; Ryan Leis, CRA President; Janice Petersen, and Rusty Parr, CRA award winners; and Jeff Roberts, CRA Executive Director.
Congratulations to past officers and board members, also awarded with plaques at the event: 
   • Patricia Sarris, who served on the Board of Directors from 2011 to 2023.
   • Luis Torres, who served on the Board of Directors from 2019 to 2023.
   • Brandy Carmona, who served on the Board of Directors from 2020 to 2023.
Thank you to these officers for their service!
CRA’s 4th Wednesday Rental Workshop will return via Zoom on February 28, 2024, from 2:30-4 p.m. CYRP will be hosting this month’s workshop:
                       “Time Management Workshop”
       Presented by California Young Rental Professionals
Are you constantly feeling overwhelmed with your never ending to-do list? Do you struggle to find balance between work, family and personal time? If so, then our Time Management Workshop is perfect for you! During this workshop, our Mentors will give some tips on setting a plan that will help you take control of your time, reduce stress, and achieve a better work-life balance. Don’t let time slip away – join us for this workshop and start maximizing your productivity today!.
     Training for the FREE MEMBER BENEFIT runs an hour. Participants have a chance to win a $50 Amazon gift card during the drawing held at the end of the workshop. 
As businesses continue to adopt a “digital first” approach, the Hartford Insurance Company says the impact on workers’ compensation will be profound. From safer work environments to the increased use of telehealth, workers’ comp rates and policies will likely continue to shift in the coming years.
Vendor News
Hathorn Inspection Cameras
480 Hood Road, Unit 5
Markham, Ontario L3R 973 CANADA
(800) 428-4676
Lane Tractor Sales
7980 Hwy. 99 E.
Los Molinos, CA 96055
(530) 384-1016
Barreto Celebrates 40-Year Milestone–Giving Away a Special Edition 1320H Tiller
Barreto Manufacturing, Inc. of La Grande, Oregon, is announcing an incredible 40 years in business, and to commemorate the occasion, is giving away a special edition tiller to one lucky equipment rental company.
   “Throughout the years in business, there have been joys as well as disappointments and frustrations,” says Greg Barreto, President of Barreto Manufacturing. “However, the dance has well outlasted the pain. It was a lot of hard work and uncertainty. We have had many good years mixed in with a few bad ones. But, through it all, it has been a great learning and growing experience that matured and formed a lot of character in the process.”
CRA’s 2024 Equipment and Party Rental Tradeshow was held January 14 – 17, 2024, at the South Point Casino Hotel & Convention Center in Las Vegas, Nevada. CRA would like to thank all the Show and Rental Palooza Party Sponsors! And a thank you also to our exhibitors! (Click on the “Learn more” to see the full list of exhibitors.) In addition, CRA thanks all those who attended and all the members and staff who worked together to put on a great show! 
Heavy-duty Tillers, Trenchers, Mini-Skid Steers, and Tree Care Products. In 1982, Greg Barreto designed and built the industry’s first all-hydraulic tiller. Greg and his wife, Chris, founded Barreto Manufacturing, Inc. in January of 1984. Barreto Manufacturing is an industry leader with a long line of firsts in the all-hydraulic equipment available on the market today, including the walk behind tiller, the walk behind trencher, self-propelled mini walk behind trencher, the steerable walk behind trencher, the automatic-drive micro trencher, and the full cab-over designed mini-skid steer. Each piece of Barreto equipment is designed to excel in the most difficult conditions, without the downtime often experienced in harsh rental and industrial environments.
Rollers, Ride-on, Single Drum. Obtain high compaction performance from CORNIVER with ride-on vibratory rollers that surpass the performance of plate compactors and walk-behind rollers. Moreover, due to the state of the art design of the vibratory mechanism inside the drum, the Corniver vibrating rollers outperform single drum rollers classified as wider and heavier. They provide single drum vibrating rollers for all types of compaction applications. All Corniver vibratory rollers are the shortest (best manuverability), the lightest (easiest to transport), the lowest center of gravity (the safest to use) in their respective class. At the same time, all Corniver vibratory rollers deliver the highest compaction performance in their class. Use a CT 55 for powerful performance or our CT 40 and CT 48 for outstanding compaction and unsurpassed manoeuvrability.
Quality and affordability – it’s a combination that’s hard to find. At Groundhog Equipment, we’ve accepted the challenge to manufacture excavators and heavy equipment that hold up to the highest standards of reliability while keeping them in a price range that people can afford. Pair that with cutting-edge technology and exceptional customer service, and we offer value that can’t be matched. For equipment that’s versatile enough for a variety of jobs and tough enough to stand the test of time, get Groundhog Equipment. Our compact machines are maneuverable and easy to operate, increasing efficiency on any job site. Get quality, dependability and value with Groundhog Equipment!
Rental Equipment Coverage and Compliance Services for Equipment Dealers. Unlike many damage waivers, their Rental Equipment Protection (REP) plan offers all-risk coverage that benefits both equipment dealers and their renters. REP will cover just about any circumstance you can imagine and will do so without asking our customers to take on any extra risk. Here are five benefits of REP:
•All-risk coverage for your rental equipment.
•A hassle-free claims process with our team of licensed insurance agents.
•Peace of mind.
•Predictable cost.
•Revenue source.
Hydrostatic Test Pumps & Posts Hole Diggers. RICE Hydro was established in 1976 by Allen Rice. A Harvard University graduate retired from a career in the water municipality industry, Allen was desirous of staying busy and took a position with a local rental yard in San Diego, CA. During this period, Allen recognized contractors' need for a hydrostatic test pump, versus an adapted pressure washer to test pressurized lines. Allen then designed the first hydrostatic test system, one that allowed for ease of operation; precision, reliability and rapid results. From his garage in El Cajon, CA, the first RICE hydrostatic test pump was constructed. Enter the ST-1, a 5 HP roller pump, with a flow rate of 5 GPM, and an output pressure of 300 PSI. Today, RICE Hydro is a well-known, respected company. The ever-developing RICE product line of hydrostatic test pumps and the Dirt Dawg, a one-man hydraulic towable post hole digger, are designed to meet today’s technological challenges and demands. The RICE Hydro staff is dedicated to satisfing customer needs with top-notch customer service by being flexible, dependable and reliable.
Mobile Elevated Work Platforms. Skyjack proudly provides quality engineered, simple and reliable access and material handling equipment globally, so that companies can maximize utilization and their return on investment. All of Skyjack’s products are designed to be easy to service and maintain. By keeping the design simple and using proven technology, reliability and ease of service is common to all Skyjack products. Because of this, Skyjack machines offer the rental industry’s best lifecycle value through low cost of ownership, ease of service and maintenance, all while retaining high residual values.
Hydraulic Breakers, Compactors, Augers, Demolition Tools. Toku America was founded in March 2010 as a fully owned subsidiary of Toku Pneumatic Co. Ltd. to serve the needs of the construction and demolition industries of North and South America. Our West Coast branch has been serving California and the western United States for over 5 years. Toku America has a serious commitment to offering quality products and services to the construction attachment industry. Our parent company, Toku Pneumatic, was founded in Japan and has been in business since 1937, offering pneumatic and hydraulic products to over 52 countries around the world. Toku Pneumatic stands by its vertical manufacturing capabilities, offering all machining, assembly and heat treating in house, with exceptional quality control and testing. The TOKU trademark has become a symbol for quality products worldwide with its exceptional product support.
TVH is the leading supplier of quality replacement parts and accessories for material handling, industrial and light construction equipment. Parts specialist since 1969 – need spare parts or accessories for your machines? You can choose from over 47 000 000 items for material handling, industrial vehicles, and construction and agricultural equipment. Wherever in the world you’re based, TVH is committed to delivering products and services to keep your equipment running smoothly. We’re headquartered in Waregem (Belgium), have a regional main office in Kansas (US), and operate from 81 branches across all continents. In need of electronic components and services? TVH's electronics department in Belgium (the largest in Europe) and subsidiary Flight Systems Industrial Products (US market) can help.
 The leading customer focused dealer of construction equipment & related services in California. Operating from 7 locations, Volvo, including their highly trained professional staff, represents reputable and respected brands. They’ve been a construction equipment dealer for 50 years, offering high-quality equipment and parts, reliable rentals, and exceptional service and support. Maintain performance by keeping your machine a Volvo. Every part is vital and helps you maximize uptime in the long run through Genuine Volvo Parts. With 24/7/365 active machine monitoring and monthly fleet reports, ActiveCare Direct allows you to spend more time making informed fleet management decisions.
Business News
California is leading the way in the push towards electric vehicles, but is the state ready? The American Transportation Research Institute (ATRI) has been conducting research on the challenges of electrification to provide data on what it will take to transition to electric vehicles. In its latest analysis, ATRI looked at what would happen if, or when, California went to a fully electric vehicle fleet. ATRI Vice President Jeffrey Short joined commercial Carrier Journal (CCJ) to discuss the latest step in that research, which focuses solely on California and its readiness for an electric vehicle future.
Source: Commercial Carrier Journal
February 28, 2024 – ZOOM
4th Wednesday Rental Workshop... more
March 20, 2024 – Sacramento, CA
NorCal Territory Yard Party Hosted by Aba Daba Rents... more
April 1-3, 2024 – San Diego, CA
Spring CRA Board of Directors Meeting
July 14 – 20, 2024 – Lake Tahoe, CA
Summer RV Campout... more

July 16 – 17, 2024 – Lake Tahoe, CA
Summer CRA Board of Directors Meeting
October 14, 2024 – Bakersfield, CA
CenCal Territory Yard Party hosted by B S & E Rents
October 15-16, 2024 – Bakersfield, CA
Fall CRA Board of Directors Meeting
November 8, 2024 – Corona, CA
CRA / RSIF Annual Golf Tournament at Eagle Glen Golf Club... more
January 12, 2025
Winter CRA Board of Directors Meeting
Jan. 12 - 15, 2025 – Las Vegas, NV
CRA Rental Rally Tradeshow... more
Survey Results
This month, we asked members about feedback from their experiences at the 2024 Rental Rally Tradeshow and for suggestions for the 2025 tradeshow. If you have additional ideas for surveys for CRA members, please email CRA at 
Michael Adams from Aba Daba Rents in Sacramento, CA is the winner of the February Survey Drawing. Congratulation Michael!