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 Meeting and Event News
CRA's 4th Wednesday Rental Workshop will be featured via Zoom on September 24, 2025, from 2:30-4 p.m.
Presented by Rebecca Warnick... "From Confusion to Clarity: The 6 Numbers That Run Your Rental Store." CPA Rebecca Warnick will simplify the financial side of your business, showing you the six key numbers every rental operator needs to track to boost clarity, confidence, and profitability. Training for the FREE MEMBER BENEFIT runs an hour. Participants have a chance to win a $50 Amazon gift card during the drawing held at the end of the workshop.
The California Rental Association extends a heartfelt thanks to each of our incredible sponsors for supporting our recent fundraisers. Your generosity played a vital role in the success of our Inaugural Lock & Load and the 3rd Annual Manly Man Fishing Tournaments. Thank you for your trust, your generosity, and your continued support. We look forward to building an even stronger relationship in the future!
Rental Center News
Aba Daba Party Rentals
3930 Seaport Blvd Ste. A, West Sacramento, CA 95691 (916) 486-2525 www.adprental.com VIP Event Rentals, Inc.
540 Atascadero Rd Morro Bay, CA 93442 Plata Rentals
1641 Princeton Avenue #19 Modesto, CA 95350 (209) 424-6879
Plan to Attend! Some of the Show Hightlights...
• $80 Registration for the first 80 rental companies! The California Rental Association will celebrate its 80th anniversary in 2026. In honor of this legacy, the entry fee for the first 80 companies to register for the 2026 Rental Rally will be just $80!
• $50,000 in Show Floor Cash! Three Rental Centers will be selected to split $50,000 in Show Floor spending. This means exclusive buying power, incredible deals, and the chance to turn prize money into real value for your business. The best part – you don’t have to go any further than the Rental Rally show floor to select your equipment! • Keynote Speaker Tony Hawk, legendary skateboarder and entrepreneur! The show's celebrity Keynote Speaker is Tony Hawk, the legendary skateboarder and entrepreneur, and the founder of the Skatepark Project.  At The Utility Expo, you’ll get the ability to try new equipment, talk to manufacturers, and get ready for the future of your utility business. The Utility Expo is an affordable, interactive way to discover new equipment and make the connections that matter. Figure out how many team members you are bringing, register early, and have a plan.
The Utility Expo · October 7 - 9, 2025
Kentucky Exposition Center · 937 Phillips Ln · Louisville · KY · 40209 Hours: Tues - Wed: 8:30 AM - 5 PM · Thursday: 8:30 AM - 2 PM Vendor News
Business News
As the gig economy continues to expand – now encompassing over 50% of the U.S. workforce by some estimates – states and federal agencies are tightening the rules around how gig workers are classified. For business owners, brokers, and workers’ compensation professionals, these changes carry significant implications for liability, benefits eligibility, and insurance obligations.
Meridian Pacific Equipment, a leading full-service dealership and manufacturer’s representative for construction equipment in the Western U.S., is pleased to announce the acquisition of Direct Sales, LLC, effective January 1, 2025. This marks a significant step in Meridian’s growth strategy, extending its presence into the Pacific Northwest and expanding coverage across Alaska, Idaho, Montana, Oregon, and Washington.
Direct Sales, LLC’s operations and experienced sales team are now fully integrated into Meridian Pacific Equipment, ensuring customers in the region benefit from broader product offerings, dedicated local support, and the same high-quality service they have long trusted. To ensure continuity, Founder and President of Direct Sales LLC, Mike Keller, will remain in a sales and consulting role for three years. His continued leadership and industry expertise will help maintain strong customer relationships while contributing to the company’s growth initiatives. With this acquisition, Meridian Pacific Equipment strengthens its position as a trusted partner to the construction industry and is well-positioned to continue investing in solutions that drive customer success. Meridian Pacific Equipment is an employee-owned, full-service dealership and multi-channel manufacturer’s representative specializing in construction equipment. Partnering with industry-leading manufacturers, the company delivers reliable products, innovative solutions, and dedicated support to businesses and contractors across its growing service area. Calendar
CRA UPDATE
Contact Jeff, Katie, and Connie with questions or ideas for the continued growth of our association. Visit the CRA website at www.calrental.org and see the opportunities available to help sustain and grow your business. Stay engaged with CRA!
Jeff Roberts, Executive Director
Cell: (909) 821-5998
Katie Marrs, Executive Assistant
Connie Roberts, Controller
Address: P.O. Box 757, Upland, CA 91785
Phone Number: (800) 272-7400
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4th Wednesday Workshop
