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Transitions Optical Launches Virtual Kids Program

Educational and engaging digital experience allows patients to immerse themselves in Transitions® lenses

Transitions Optical has introduced a new, immersive virtual program for kids. This simple, smart program can be used to upgrade any waiting room experience, no matter where patients wait.

Kids and parents will be able to engage with Transitions lenses before their appointment through the new online tool with educational, entertaining and engaging resources for children. This new experience will help spark conversations about Transitions lenses for kids during their appointment. Components of the Virtual Kids Program include:

  • Transitions Lens Education: Educates families on how Transitions® Signature® GEN 8™ lenses keep up with kids everywhere they go.
  • Virtual Try On: A contactless and cutting-edge virtual try on that features trending kids frames and seven stylish Transitions lens colors.
  • Games: Cool online optical illusion games and eye trivia helps entertain kids while they wait.

The Kids Virtual Program is available to consumers at Transitions.com/Kids. In-store POS and education for eyecare professionals is available on TransitionsPRO.com/Kids and includes a QR code that takes kids and parents directly to the site.


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