In View
February 23, 2021
Message from the Chair
  
For associations to survive and thrive during challenges such as the ones we have experienced in the last year, they need strong leaders with a clear focus on the future. NYSAE is no exception. 

For those of you who have been watching, NYSAE has reinvented itself over the last year and upped its game in terms of relevance to our members and the organizations that you serve.
 
 
Event Spotlight
NYSAE is happy to announce that we have revitalized the Associations 101 program for the virtual workplace. Beginning February 25th, we will produce three (3) interactive “orientation” workshops intended for professionals who just joined the workforce or made the transition to the association world. Think of these as an introduction, a college 101 course, geared towards giving a broad oversight of what you need to know to be a successful association executive.
New York State Broadcasters Association, Inc.
Organizational Member Spotight

The mission of the American Pet Products Association (APPA) is to promote responsible pet care and advance the pet products industry.  Founded in 1958, APPA is the leading trade association in the pet industry made up of more than 1,300 pet product manufacturers, their representatives, importers and livestock suppliers.  Our membership consists of a diverse group representing both large corporations and growing business enterprises worldwide. As a trade association, APPA provides a wealth of services and programs designed to help its members prosper. Global Pet Expo is the premier industry event presented by the APPA and Pet Industry Distributors Association (PIDA).  In 2019, the Show featured 1,174 exhibitors, 3,604 booths and more than 3,000 new product launches. Additionally, 7,029 of the most qualified pet product buyers were in attendance, representing 81 countries. APPA’s primary representative is Andrew Darmohraj, Executive VP & COO and former NYSAE Chairman.

Ask the Expert
  
We’re in preparation for a strategic planning session with our Board. What can we do or prep in advance to make sure their time is well spent and we’re not planning a full day for them over zoom?

There are a number of actions you can take to make your strategic planning session over zoom more manageable and more productive.  First, it is important to understand the Board's expectations for the session.
Hospitality Corner
The Sheraton LaGuardia East in Flushing used to buzz with hundreds of tourists, business travelers, conference-goers and banquet attendees. The 173-room hotel operated at 80 to 90 percent capacity most days, with 180 employees welcoming guests at the front desk, cleaning rooms, preparing food and catering large gatherings. That was before the pandemic. Today, there are just 35 employees and the hotel is 20-percent full on a good day.
NEW YORK (CBSNewYork) – A big television and radio ad campaign started Wednesday from the city’s struggling hotel industry. Owners and workers are asking Mayor Bill de Blasio for help – but will he offer it?
News for New York Associations
NEW YORK, NY February 19, 2020 –​ L​ icensing International​, the leading trade association for the brand licensing industry, today announced its first global study of diversity in the licensing business community. The study is the first initiative in an ongoing diversity and inclusion effort spearheaded by Licensing International’s new Inclusion, Diversity, Equity & Accessibility (IDEA) committee.
Ralph Albert Thomas, CPA (DC), CGMA, CEO and executive director of the New Jersey Society of CPAs (NJCPA), was awarded the African American Chamber of Commerce of New Jersey’s (AACCNJ) 2021 Business Award. It was presented at the AACCNJ’s Eleventh Annual Circle of Achievement Virtual Awards Gala on Feb. 11th.  The award recognizes a distinguished group of African Americans who have attained a significant level of accomplishment in business, politics, education, sports and/or entertainment. “It is such an honor to be included with these noteworthy individuals. The AACCNJ continually reminds the community about the importance of African American contributions,” said Ralph Albert Thomas, CPA (DC), CGMA, CEO and executive director of the NJCPA.
Submissions Close May 3
The New Jersey Society of CPAs (NJCPA) is accepting nominations for its annual Ovation Awards which acknowledge outstanding individuals who work in or support New Jersey’s accounting profession. The seven categories of awards include: Emerging Leaders; Diversity, Equity & Inclusion; Innovation; Exceptional Educators; Women to Watch; Impact; and Lifetime Leader.
(Albany, NY: February 1, 2021) – The New York State Association of Independent Schools
(NYSAIS) has been honored as the 2020 recipient of the Empire State Society of Association
Executives (ESSAE) Association Excellence Award for Professional Development.
Industry News
In today’s digital world, having a solid online education program has proven to be one of the most effective ways for many associations to attract and retain members, as well as generate non-dues revenue. From the member perspective, access to quality programs is critical to ensure they stay up-to-date and have the required skills to remain competitive within their profession. However, some associations may not have the level of resources required — whether that’s time or budget — to offer continuous online education programs. Click here to learn how a group of legal associations consolidated their efforts to not only optimize their internal resources, but also provide value to members and increase their non-dues revenue through online courses.
Upcoming Events
26
Feb 2021
 
10 – 11 AM | Free to Attend
The Nonprofit Communications Engine is a framework designed to help nonprofit leaders and associations build, refine, and optimize their organization’s ability to communicate effectively. Tools, channels, budgets, and people all change. So how should you manage your association's communications to maximize engagement in this ever-changing landscape? Whether you’re an executive director trying to figure out what your in-house communications team should prioritize or a director of marketing or membership trying to maximize your capacity with limited resources you need a simple, clear framework that lasts.
3
Mar 2021
 
2 – 2:20 PM | NYSAE Members Free, Guests $10
One key element to branding your association is consistent messaging delivered by enthusiastic association spokespersons. In this session, Sheri Singer will discuss how to launch and grow your Ambassador program including creating messages, getting leadership buy-in, recruiting and training your Ambassadors, and creating an Ambassador toolkit. Learn how to test your messages on a shoestring budget, identify your "secret" Ambassadors, and what to include in your Ambassador toolkit. This session will incorporate polls designed to reinforce learning.
7
Apr 2021
 
2 – 2:20 PM | NYSAE Members Free, Guests $10
The description for this event is still being developed. Once it has been confirmed, we will update the website accordingly.
Speaker: Jeff Henderson
29
Oct 2021
 
For sponsorship opportunities, contact Alan Goodin at agoodin@kellencompany.com.
Career Opportunities
Stratford, CT/New York, NY, GMW, a Connecticut based Association Management Company, seeks a highly motivated and energetic individual for the position of Event Manager or Client Lead. The candidate will work closely with the existing two members of the Events team and other AMC staff to manage and/or support several key event functions. 
Stratford, CT/New York, NY, GMW is seeking a Director of Membership and Marketing to join the team to actively drive impact across the multiple communities our clients cover with over 3500 members collectively. This candidate will administer member service programs including implementing new services focused but not exclusively on membership recruitment, and renewal along with, identifying the content, scope and cost of membership programs.  
Lawrenceville, New Jersey, ISPOR is recognized as the global leader in the field of HEOR. Do you want to work for a world-class organization where meeting content plays a vital role in advancing ISPOR's mission to promote health economics and outcomes research excellence to improve decision making for health globally?   
New Jersey, This lively, northern New Jersey, woman-owned, events and association management firm is seeking a resourceful, tenacious, program manager, interaction with clients, and the opportunity to travel. This salaried position will require travel to conferences and events (approx. 15-20%) post-pandemic. 
Philadelphia, PA, Evergreen Association Management, a virtual association management company headquartered in Philadelphia, PA is seeking a full time Associate Director to support two nonprofit professional healthcare associations and their executive directors. The ideal candidate has strong administrative skills, and is also organized, customer-service oriented, creative, flexible, and resourceful with the ability to manage multiple and changing priorities.  
Thank You to our Organizational Members

NYSAE thanks all the organizations below who have chosen to support our valuable programs and benefits through Organizational Membership. We appreciate their ongoing commitment and participation.

    

American Group Psychotherapy Association
www.agpa.org

  

American Institute of CPAs
www.aicpa.org

 

American Pet Products Association
www.americanpetproducts.org/

     

American Society of Mechanical Engineers

ASME.org 

American Thoracic Society

www.thoracic.org  

Americans for the Arts
www.americansforthearts.org

ASAH

www.asah.org  

Association for Behavioral and Cognitive Therapies
www.abct.org

Association Headquarters
www.associationheadquarters.com/

Building Trade Employers’ Association
http://www.bteany.com/

Forest Hills Financial Group
www.fhfg.com

Funders for LGBTQ Issues

https://lgbtfunders.org/  

HANYC - Hotel Association of New York City, Inc.

www.hanyc.org 

Higher Logic

http://www.higherlogic.com/

Impexium
www.impexium.com

Institute of International Bankers
iib.org


International OCD Foundation
https://iocdf.org/


 Kalahari Resorts

www.kalahariresorts.com 

Licensing International

www.licensing.org

Modern Language Association

www.mla.org  


New York Restoration Project
www.nyrp.org

New York State Society of CPA's
https://www.nysscpa.org/ 

    New York State Society of Medical Massage Therapists, Inc.

www.nysmassage.org  


Specialty Food Association (SFA)
www.specialtyfood.com

 

St. George's Socieity
stgeorgessocity.org  


The Guides Association of New York City (GANYC)
www.ganyc.org     

 The Toy Association
www.toyassociation.org

For more information on organizational memberships, please see here