In View
January 7, 2020
Message from the Board
NYSAE provides a forum for association leaders to engage in meaningful discussions, share best practices, and become better equipped to drive change in the fields of association and not for profit management. We thank each of you who participated in 2019 and we invite all of you to join us again in the new year as we promise you our programs will achieve your most ambitious goals.
Member News
High ROI! Strong relationships! Great visibility!

This is what we continue to hear from our sponsor partners in the hotel and hospitality industry, as well as consultants and technology providers. Getting your brand in front of the NYSAE audience increases your visibility, solidifies your credentials, and provides important networking opportunities for you and your staff throughout the year.
Article Spotlight
At the December Executive Women in Nonprofits (EWIN) Engagement Group, Joanne Rencher, shared a thought-provoking presentation on the topic of Diversity, Equity and Inclusion. Rather than approach the complexities of this subject from the more familiar constructs, Joanne challenged participants to think and behave differently. Among many questions, two in particular loomed large in the room: despite the countless dollars spent, and with Chief Diversity Officers hired and initiatives underway, have we truly made room for this work or have we reduced it to solely demographics and new hires?
Member Spotlight
Why did you choose the field of association management, and what about it keeps you going?

My journey is uniquely different from many of my colleagues as I am now employed at the very organization I once chaired as national President.  I am humbled enough to vocalize that I am not here today because I am the perfect success model; I am not here because I got everything right or because my life is a straight curve.  I initially, I went to nursing school wanting to graduate with a stable JOB.  Instead, I found my passion, my career in association management.  The funny thing is I found it in nursing school!  I saw me, or someone who looked liked me in a video and said, “I can do that” – “I need to do that!!!”--  The rest is history.  This beacon of light for me was Dr. Beverly Malone, CEO of the National League for Nursing, and seeing her allowed me the ability to see how I could help countless individuals by embracing my calling into servant leadership.  So, I joined NSNA and discovered the enormous gratification of becoming a nursing leader.  I found that both association management and nursing are not just careers, but rather, a privilege to help other people, exercise compassion, and to care. What keeps me going now is the unique ability to serve a membership that is ok advocating for change, which sometimes means going against the status quo, by going against the odds and positively influence the lives of the people.
Membership Benefits

Got a friend or colleague who can benefit from the events, programs and community that NYSAE provides? Tell them about this special offer to try us out for six months!

That's right, 2 for the price of 1. How often do you get a deal that good?!

How it works.

Two individuals must join together between December 1, 2019 and January 31, 2020 to take advantage of this offer. Their dues, already prorated for the second half of the member year (Dec./Jan. through June 30) will now be half that amount; a huge savings.  The two individuals can be from the same or different organizations, join as the same or different member types, and pay their dues separately or together. Former NYSAE members who have been inactive for at least four months may also take advantage of this offer.

For more information or to sign up, contact NYSAE at or 212-297-2197 today!  This offer is not available online.

2 for the price of 1. Pass it on!

COVID-19 Impact: What Do the Presidents Think?

Alger House/Manhattan Penthouse/Catering
Visit Buffalo Niagara
Ask the Expert

Have a general question? Looking for feedback on a procedure? Need a referral? Want us to share a best practice? Whether it’s about your conference, your survey, your membership campaign or your technology -- there’s no one better to ask than our experienced members and/or the headquarters staff of NYSAE. To submit your question, please email

Providence Warwick CVB
Albany Capital Center
Upcoming Events
Jan 2020
Jan. 10th 8:30-10 AM | NYSAE Headquarters, 355 Lexington Avenue, 15th floor (between 40th and 41st Street)

Far too often, women grapple with the decision of "Should I Stay?" or "Should I Go?" compounded with the impression that the grass is greener if you quit to do your own thing or job hop. Joan’s goal is to help leaders build the courage and endurance to stay and lead the necessary transformation within their organization so they and their teams can achieve their personal and professional goals.
Member Price: FREE / Nonmember Price: $35
CAE credits available: 1 hour
Jan 2020
Marketing automation has become the unifying marketing tool associations are leveraging to achieve strategic objectives. The session covers:
• Driving forces behind the use of marketing automation
• Email marketing and marketing automation trends
• Future predictions for association member and non-member engagement
Member Price: FREE / Nonmember Price: $35
CAE credits available: 1 hour
Feb 2020
Feb. 3-5th | NYSAE Headquarters, 355 Lexington Avenue, 15th floor (between 40th and 41st Street)
Do you work for or with a trade association, professional society, individual membership organization, philanthropic organization, tribal organization or an association management company? You should make attaining the CAE credential your goal if you have:
• five years of experience as an employee at the staff level at a qualifying organization
• one year employed as a chief staff executive or c-suite-level executive at a qualifying organization
• ten years of part-time service to qualifying organizations as a consultant
• five years of full-time service to qualifying organizations as a consultant
But, achieving this certification requires an investment of both time and money. Don't know where to begin? The CAE Kickoff is your first step as ASAE and NYSAE support you on your CAE journey.
Bonus! A copy of the CAE Study Guide ($82 value) is included in the price of the registration.
Fee: $1,095 ASAE Members | $1,465 Nonmembers (Discount for the first 5 NYSAE members who register)
CAE credit available: 20 Hours
Feb 2020
Feb. 21st 8:30-10 AM | NYSAE Headquarters, 355 Lexington Avenue, 15th floor (between 40th and 41st Street)
Join NYSAE for a peer-to-peer roundtable of c-suite executives as we discuss CEO and Executive Compensation Practices, including:
• How competitive are salaries for association executives?
• "Pay for Performance," What are the job performance factors related to executive compensation?
• What are the opportunities for short- and long-term incentives
• What you need to know in Negotiating your compensation package.
Member Price: FREE / Nonmember Price: $35
CAE credits available: 1 hour

Mar 2020
March 12th 8:30-10 AM

With complex rules governing the nonprofit sector, many nonprofits may incorporate advocacy into key parts of their work, but are unsure of the next steps. This event will discuss the differences between lobbying and advocacy, and what a nonprofit can do to raise the voice of its members. It will cover the legal aspects of lobbying versus advocacy, with a particular focus on 501 (c)(3) and 501 (c)(6) organizations. Chief Executives will then discuss what is often on an advocacy "wish list" and how that aligns with organizational implementation. Government affairs and communications professionals will discuss bringing the plan to action; from galvanizing grassroots support, communicating setbacks / progress, to engaging in effective meetings with legislators.
Member Price: $35 / Nonmember Price: $65
CAE credits available: 1.5 hour

Mar 2020
March 17th 8:30-10 AM | NYSAE Headquarters, 355 Lexington Avenue, 15th floor (between 40th and 41st Street)

There are 650 million people on LinkedIn and 40% login daily and use the platform on a regular basis. The problem is that only 1 million posts go up a day. That means that many people are paying attention and few people are capitalizing on that organic attention.
Most people are not posting because they LACK a strategy. How do you create a proper strategy and the right messaging that will get people to engage and convert with you and your organization?
If you want to MASTER your influence on LinkedIn, leverage your followers and generate more revenue for your organization, this is the perfect presentation for you.
Member Price: FREE / Nonmember Price: $35
CAE credits available: 1 hour

Apr 2020
April 7th 9 AM - 3 PM | NYSAE Headquarters, 355 Lexington Avenue, 15th floor (between 40th and 41st Street)

Who knows better than association execs about how many different complexities and personalities there are to manage on a day-to-day basis? When starting out working for an association the tasks can seem overwhelming when it should be exciting and exhilarating. Associations 101 offers a crash course in association and non-profit management to those just getting their feet wet in the industry. Attendees will hear from three emerging leaders who understand the unique needs of this demographic. They will share the do’s and don’ts, what to expect and the unexpected, and how to juggle it all while learning on your feet.
Member Price: $75 / Nonmember Price: $95 / Group Rate: 3 or more from same organization, $50 each
Forest Hills Financial Group
Career Opportunities
Philadelphia, Pennsylvania, The American Law Institute is the leading independent organization in the United States producing scholarly work to clarify, modernize, and otherwise improve the law. We offer a competitive salary, good benefits, a 35-hour workweek, and a collegial environment.

We currently seek an experienced iMIS Database Manager to support the membership, development, marketing, and continuing legal education functions.
New York City. Jewelers of America is seeking a Marketing Coordinator to develop and coordinate marketing campaigns that support strategic objectives, member retention and recruitment efforts – as well as events and programs – while advancing JA’s brand. The Marketing Coordinator will also support the marketing efforts for JA’s trade publication, National Jeweler, and its education arm, DCA.
New Brunswick, New Jersey,  This position will assist with NJSBA meeting and event planning, publicity, execution and post-event evaluation. Outreach and engagement with internal and external constituents such as NJSBA general members, section/committee chairs and executive officers, as well as current and potential sponsors is an important aspect of the position.
Hamilton, New Jersey, This junior-level position primarily supports LeadingAge New Jersey (LANJ) membership retention and recruitment efforts and our association membership database, dues invoicing, and education and event support. The successful candidate must be a highly organized self-starter with strong Microsoft Office skills and attention to detail. This individual should have 2 - 3 years’ experience, be personable and professional in their communications both via phone and in writing. This is a full-time position located in Hamilton, New Jersey.
Thank You to our Organizational Members

NYSAE thanks all the organizations below who have chosen to support our valuable programs and benefits through Organizational Membership. We appreciate their ongoing commitment and participation.


American Group Psychotherapy Association


American Pet Products Association


American Thoracic Society

Building Trade Employers’ Association

Funders for LGBTQ Issues

HANYC - Hotel Association of New York City, Inc.

Licensing International

New York State Society of CPA's



Specialty Food Association
Sullivan Catskills Visitors Association



The Guides Association of New York City (GANYC)




The Toy Association




For more information on organizational memberships, please see here.