Licensing International (formerly Licensing Industry Merchandisers’ Association, or LIMA) has been at the center of the multi-billion-dollar worldwide brand licensing industry for more than 35 years, helping companies profitably grow their businesses through an unparalleled network of information and membership. Smart licensing is the fastest and most profitable way to grow a business and maximize brand value in any industry. That is why, every day, Licensing International works to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Licensing International’s president, Maura Regan, has been honored with a NYSAE Synergy Award for Distinguished Services. This year, Licensing International was honored again with a Synergy Award for Excellence in Marketing & Communications.