ExecConnect: Re-Booting the Membership Experience

For Membership and Mission-Based Organizations

It is easier to keep a member than get a new one. It can cost five times more to attract a ‎new customer, than it does to retain an existing one. Increasing customer retention ‎rates by 5% increases profits by 25% to 95%, according to research done by Frederick ‎Reichheld of Bain & Company

An esteemed panel of industry executives will share their professional experiences, ‎insights, including how they envision the future of membership.‎

Topics to be discussed include:‎

• Scanning your Membership Strategy
• The New Membership Financial Model
• Retaining Membership During a Pandemic
• Becoming a Member Centric Association
• Measuring your Member ROI

Lowell Aplebaum, FASAE CAE	Greg Fine,  FASAE CAE	Stephanie McAlaine	Jacqualine Price Osafo, MBA, CAE
CEO & Strategy Catalyst, VISTA Cova	Former CEO, CCIM Institute, Turnaround Management Association	Executive Director, ACG Philadelphia, Wharton Private Equity & Venture Capital Association	Executive Director, Society of American Archivist