Illinois State Affiliate New Hire to Bolster Marketing, Promotion Efforts
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The Illinois Ready Mixed Concrete Association recently hired Mike Rickerson to bolster marketing and promotion efforts with a primary focus on pavements. Rickerson will be supported by Luke McHugh, NRMCA senior director, local paving. Last week, McHugh and Rickerson embarked on a northern Illinois tour visiting with several engineers, contractors, developers and owners who have benefited from past IRMCA and NRMCA assistance. Both associations hope to re-energize a historically fruitful promotion partnership that made Illinois a leader in converting pavements to concrete.
For more information, contact Luke McHugh at lmchugh@nrmca.org.
