NRMCA Concrete Overlay Video Now Available for Download
Following last week’s E-NEWS article, Senior Vice President, Local Paving, Phil Kresge reports that several members have requested copies of the concrete overlay video that was featured at the NRMCA booth at this year’s ICSC RECon 2018. The 4½-minute video serves as an introduction to concrete overlays of asphalt parking lots and explains the process from start to finish. Kresge credits the video for creating increased interest and traffic at the conference.
“The number one comment we heard last year at RECon was, ‘Concrete over asphalt? I didn’t know you could do that,’" Kresge said. “We used that as our slogan and featured it in the video.”
Kresge suggests that promoters can use the video as a door opener for their local promotion efforts.