5 Tips to Manage Advertising Operations to Earn More NDR

For most associations, earning non-dues revenue is at the center of their annual goals. The revenue created through sponsorship and advertising efforts enable to the association flexibility to innovate, experiment and invest in ways that move the mission forward.

Kim Davies of Naylor Association Solutions shared five ways for associations to manage their advertising operations and grow non-dues revenue in her session at the ASAE Annual Meeting Expo Hall's SHAPE Theater.

1. Understand your internal resources, specifically your staffing. Make sure your team knows their responsibilities and expectations for how they will drive revenue and success.
2. Manage your advertising inventory. To bring in more advertising, you have to understand your availability, monitor performance, and optimize pricing. Understand what you have to offer helps you maximize value.
3. Understand your analytics. Get insights and metrics that you can track and strategize around.
4. Identify your audience and their preferred platforms. Meet your members where they are, tailor messages to like subgroups or personalize on a deeper level with tools like AI to increase your relevance and effectiveness. Don't forget advertisers and sponsors - they're an important part of your membership.
5. Integrate your offerings. Create packages that allow financial supporters to invest and advertise across all your platforms as effectively as possible. It'll allow you to increase your brand and grow your revenue faster.