Events Lead the Way: Top Engagement Channels

This year marked a resurgence in face-to-face events, as association members are back full swing to traveling to in-person events. The event space is experiencing a renaissance of sorts with more than 9 in 10 ranking traditional conferences, trade shows and face-to-face events as the top valued member engagement tool, up 10 percentage points from last year and on par with the 2021 ranking, as people shared excitement at the initial post-pandemic return to normality. Virtual conferences and hybrid events fell in popularity, dropping more than 7 percentage points from last year.

To see all the top challenges facing associations plus much more, download the 2023 Association Benchmarking Report today!