2023 Association Benchmarking Report Reveals Top Challenges

For the first time in the survey’s history, the challenge of "generating non-dues revenue" topped all other obstacles faced by associations. “Communicating member benefits effectively” and “engaging young professionals” rounded out the Top 3, all of which were selected by more than half of the associations surveyed in 2023.

While the industry will always face challenges, it appears associations have improved on significant challenges of the past. For instance, “combating information overload/cutting through the clutter” consistently ranked the biggest challenge for consecutive years, with at one time as many as 70% of respondents reporting it as a challenge. This has dropped to less than half reporting it as a top hurdle, which could be the result of associations honing in on the best channels to engage members, as many social media apps dropped in ranking as a valuable engagement tool.

To see all the top challenges facing associations plus much more, download the 2023 Association Benchmarking Report today!.