Associations Need More Integration

Just under one-third of associations believe their member engagement tools are mostly or fully integrated, down significantly from 2021 and 2020. Evidence based on Naylor’s working with North American associations suggests that staffing challenges and limited bandwidth since the pandemic have made it harder for many organizations to integrate their member engagement efforts.

To read more about the evolving trends to associations' approach to member engagement, download the 2022 Association Benchmarking Report when it launches later this month! Visit naylor.com/associationadviser to learn more.