Association Adviser - ASAE Annual Meeting & Exposition
You're Invited!

Are you looking for a quiet spot to connect with a colleague, stop by the CEO Lounge on Level 1M in the Davidson Ballroom A1. The Lounge will be open the following days and times:

TODAY, 7 a.m.-12 p.m. 

The CEO Lounge is sponsored by Naylor Association Solutions.

Conference News

Make friends with failure. That was the message from Marcus Whitney, venture capital investor, entrepreneur, author, speaker, content creator and one of Nashville’s hometown influencers, to attendees at the 2022 ASAE Annual Meeting.

As the founding partner of Jumpstart Health Investors and Jumpstart Nova, the first Black health care venture fund in America, Marcus is also co-founder and minority owner of Major League Soccer team, Nashville Soccer Club. Marcus shared that few leaders get the chance to reflect on our stories – how we get where we are today and what we had to do to get there.

He referenced Joseph Campbell’s Hero’s Journey and the fear many of us have of the death and rebirth that is a part of every story worth telling. What most people miss is that right after that failure comes the breakthrough to success.

Marcus also shared three ideas that people should look for in their own stories to inspire those around them through storytelling:

1. Pray for constraints and clarity. As a college dropout and young father, Marcus learned computer programming and coding as a way to support his family. He thought outside the box because he had to – like many of us. The only inexhaustible resource each of us has is our creativity.

2. Cast a dream beyond your comfort. We often edit ourselves or minimize our goals to something we feel is more manageable. In reality, the way to achieve is a big, audacious goal, much like the one a group of local fans had to bring a professional soccer team to Nashville. As the chairman and a co-founder of the club, Marcus also had to dream big and take on challenges before he felt ready to reach his goal.

3. Be courageous and classy. It’s important for all of us to understand our power and the access we have, and then what we can do with it to impact society in positive ways. Marcus realized he’d been put in a position to use his influence to call people up – not out – toward systemic change in the health care system after the death of George Floyd. He said we often know what is right before it’s popular, and while it can be uncomfortable to take that step out alone, that’s also no reason to do it.

Some disruptions you can foresee and plan for, while others you can’t and will hit when you least expect it. No association is untouchable. That need to future-proof your financial security is why it’s essential for your association to diversify your non-dues revenue streams, said John Bacon, MBA, of Naylor Association Solutions.

Deciding which channels to add to your mix will depend on your members’ needs and wants, and an implementation timeline should be outlined that takes cost, buy-in from leadership, and staff time into account.

In addition to the more traditional non-dues revenue channels that many associations are familiar with and have experience including in their strategic communications, there are a variety of new potential streams to consider, including:

  • Mobile apps
  • AI-powered newsletters
  • Podcasts
  • Retargeting advertising
  • Career fairs
  • Sponsored content

Non-dues revenue remains a challenge for many associations, but bringing in a partner who can help you grow your earnings through new opportunities is a must. Above all, keep an open mind to new ideas.

Daily Schedule

Just under one-third of associations believe their member engagement tools are mostly or fully integrated, down significantly from 2021 and 2020. Evidence based on Naylor’s working with North American associations suggests that staffing challenges and limited bandwidth since the pandemic have made it harder for many organizations to integrate their member engagement efforts.

To read more about the evolving trends to associations' approach to member engagement, download the 2022 Association Benchmarking Report when it launches later this month! Visit naylor.com/associationadviser to learn more.

Keynotes, Sessions & Seminars

Naylor Association Solutions, in partnership with Clowder, recently announced the launch of the Naylor Engage App, a new tool for associations to meet members where they are to increase engagement, boost non-dues revenue, and improve access to important news and resources. 

The Naylor Engage App is white-labeled and branded for each association that uses it. With continuous app updates and support by a dedicated client success team, Naylor’s app for associations is available for iOS and Android, and as a web-based desktop app. 

Unsure if an app is right for your association? Read "Why Associations Need a Mobile App (and Not Just for Events)" in the new issue of Association Adviser magazine.

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Naylor is proud to be a strategic partner of the American Society of Association Executives (ASAE).