New Benchmarking Data! Content Members Want

Keep producing that best-practice/how-to content for members. According to our 2016 Annual Association Communications Benchmark Study, that subject area holds it spot at the top of the content list, followed closely by professional development. Remember that members look to you for ways to enhance their career, and there are myriad (and free) sources for much of that content (blogs, websites, Q&A with members at the top of their game).

Learn more about preferred content areas and communications best practices in our Benchmarking report (www.naylor.com/benchmarking).