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 Conference News
The 2016 ASAE Annual Meeting was full of informative, fun and thought-provoking education. If you had to leave Salt Lake early, or just weren’t able to catch all the sessions you wanted, here are quick summaries of few you may have missed on the last day. Click on the "Learn More..." link to catch up on these sessions:
• "Delivering Maximum ROI to Conference Participants" • "Defining Effective Advocacy Programs" • "Communicating Your Story with Visual Analytics"    
Daily ScheduleKeep producing that best-practice/how-to content for members. According to our 2016 Annual Association Communications Benchmark Study, that subject area holds it spot at the top of the content list, followed closely by professional development. Remember that members look to you for ways to enhance their career, and there are myriad (and free) sources for much of that content (blogs, websites, Q&A with members at the top of their game). Learn more about preferred content areas and communications best practices in our Benchmarking report (www.naylor.com/benchmarking). Keynotes, Sessions & Seminars
 Neon Trees performed at the Closing Celebration.
Multicolored picnic blankets and baskets filled the grounds at Red Butte Garden Amphitheatre for the ASAE's Closing Celebration. Attendees who stayed around to the event's end were rewarded with a relaxing evening surrounded by the mountains and a high energy concert from pop rock's Neon Trees. The band played their radio hits "Animal," "Sleeping with a Friend" and "Everybody Talks" as the audience sang and danced along under a full moon. ASSOCIATION ADVISER: Scott, on top of your duties as President & CEO of the Ohio Society of CPAs, you’re the newly elected chair of the ASAE Board. What do you hope to accomplish in your first 100 days in that high visibility role?
WILEY: ASAE’s culture embraces, and frankly expects, great governance. Associations today are operating in a unique environment ... one in which risk and opportunity exist side by side. As chair, it’s my responsibility to understand the challenges our members are dealing with. I will be talking to as many of them as I can both in the first 100 days, and throughout the next year, to hear their ideas for how ASAE can better serve their needs. As a visible leader in the ASAE community, I will be a strong advocate for associations. We must do more than safeguard and defend associations from the unintended consequences of uninformed policy decisions. Making sure that public policymakers and key influencers understand more than what we are not and what we do not do will be critical to shaping our future.
ASSOCIATION ADVISER: How would you describe your leadership style?
WILEY: My staff would tell you I’m determined and that I drive hard for results. My peers at ASAE would say I am a consensus builder and passionate about telling our story. I think in today’s environment, you have to keep driving forward because change is a constant for associations and all professionals. We need to keep moving the ball down the court aggressively for our members and the industries we serve.
ASSOCIATION ADVISER: What aspects of your OSCPA role do you hope to share with the association world at-large?
WILEY: CPAs in business today face more demands than in the past. At the same time, their services are more in demand by companies of all sizes and in all sectors. Like many associations, the Ohio Society of CPAs is proactively responding to an evolving business environment by ensuring our members have the resources they need to thrive in this new business reality.
A full interview with Wiley will appear later this month on the Association Adviser website. Follow Association Adviser on Twitter @AssocAdviser for the latest association thought leadership and best practices.
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