Resource Online

Everyone is trying to get your attention. For example, we get dozens, if not hundreds of emails a day, each one trying to get a piece of you. Naturally, we need to filter most of them out. So, what draws you in? What really works? (Source: PropFuel)

Nonprofit organizations can benefit from marketing and advertising just as much as for-profit ones. This guide covers approaches, examples, and tips for developing a well-crafted advertising strategy for a nonprofit. (Source: Feathr)

ASAE’s brief highlights the widespread presence of associations in the U.S. and argues that subjecting association members to antitrust lawsuits solely based on their membership and compliance with associated requirements could severely harm both associations and their members. (Source: Associations Now)

The Louisiana Office of Tourism launched the new “My Louisiana” campaign targeting potential visitors nationally and internationally, especially large markets like Dallas, Houston, Atlanta, and Chicago. “Our exciting and bold new marketing campaign focuses on how Louisiana has something to offer for everyone, highlighting how visitors can plan a trip that will Feed Your Soul,” said Lieutenant Governor Billy Nungesser. (Source: KPLC TC)

The Louisiana Shrimp Association is praising a letter penned by Gov. John Bel Edwards. The governor plans to ask President Biden for additional funding for testing of imported shrimp by the Food and Drug Administration, and implementation on a quota on the amount of imported shrimp entering the U.S. (Source: WDSU)

Stacy Strickland, president of Salter Bus Lines Inc./Salter Trailways, in Jonesboro, Louisiana, received the South Central Motorcoach Association’s (SCMA) inaugural J.H. Byrd Outstanding Service Award during SCMA’s regional meeting. The award honors individuals who support the motorcoach industry by promoting safe and compliant operations and being a political advocate for issues affecting the industry on a local, regional, and national level. (Source: Bus & Motorcoach News)

Stephen Waguespack, the former CEO of the Louisiana Association of Business and Industry, wants to leverage his experience in the private sector to bring free market solutions to Louisiana’s pressing issues. (Source: New Orleans City Business)