Resource Online

Source: Association Adviser
Sometimes, figuring out if your association messages are getting through to your members feels like playing “Duck, Duck, Goose.” You hold your breath in anticipation, hoping they’ll land on “goose” and choose your message as the one of the lucky ones they’ll read that day.

Source: Event Garde
While intentions may be good, all too often it seems the phrase “diversity and inclusion” has become the buzz. All too often, companies simply check the boxes and tout the fact they hire minorities, especially minority women.

Source: MemberClicks
If your association or chamber is like most, you go through a certain process to sell memberships. At some point in this process, the potential member will ultimately decide to join – or not join. Say they don’t join? What can you learn from these potential members? Plenty!

Source: Associations Now
Does some of the reasoning experts give for compressed workdays also apply to multiday events? Some things to think about before making a cut.

Source: Association Success
In this century, people want purpose. They want a job that means something to them. They want an experience. The more we explore what kind of culture matches this desire, the more we realize that culture determines our organization’s success.