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IAEE News
SOURCE: IAEE
The International Association of Exhibitions and Events has announced that after a complex two-year process, it has gained its status as a non-governmental organization in China. 
 
SOURCE: IAEE
The International Association of Exhibitions and Events has announced the dates for its inaugural Expo! Expo! MENA, to take place September 5-8 2020 at the Abu Dhabi National Exhibition Centre in Abu Dhabi, UAE. Expo! Expo! MENA will feature a trade show, education sessions, a general session and Certified in Exhibition Management Learning Program classes.
 
SOURCE: IAEE
Amy Durkin, CEM, CMP of the National Catholic Educational Association discusses the importance of making connections at Expo! Expo! and what she’s looking forward to at Las Vegas this December.
 
Industry News
SOURCE: Forbes
Most marketers think of Google and Facebook first when it comes to advertising spend. After all, the duopoly accounts for more than 50% of advertising revenues in the U.S. But when these technology giants update their policies and tweak their algorithms, advertising performance can be dramatically impacted.  
 
SOURCE: TSNN Blog
While trade shows are the best options for face-to-face interaction and brand building, traditional marketing strategies still hold a lot of importance, provided they have the right "mix" to engage and educate potential customers.
 
SOURCE: CMO.com
The growing role of design in an organization's development varies from company to company. But one cannot argue the tangible business benefits that design investment reaps.
 
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SOURCE: Trade Show News Network
Chris Savas, a 30-year photography industry veteran, shares what steps event planners should take when hiring a photographer to ensure the images captured are effective for marketing and social media use. 
 
SOURCE: Harvard Business Review
More companies are turning to AI and data science to streamline their workflows, but without a clearly defined initiative algorithmic bias, such as those at the heart of the recent Amazon and ProPublica bias scandals, can jeopardize an organization's well-meaning strategies.
 
Core-Apps, LLC
SOURCE: Associations Now
Do post-event attendee evaluations give you enough information to better your event in the future? There are several elements that should be analyzed when looking for event successes and shortcomings that are sometimes overlooked. 
 
SOURCE: The Bizzabo Blog
Here is a comprehensive guide on personalizing your events for attendees to ensure you are meeting your target audience's needs. 
 
CEIR Event: Insights on Where Events Are Going
SOURCE: CEIR Blog
There are several ways to effectively communicate with your safety and security team to ensure they can make effective situational assessments. 
 
Hornblower Cruises & Events
Naylor Association Solutions
 

 

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