OnPoint

The International Association of Exhibitions and Events has announced that after a complex two-year process, it has gained its status as a non-governmental organization in China. 

The International Association of Exhibitions and Events has announced the dates for its inaugural Expo! Expo! MENA, to take place September 5-8 2020 at the Abu Dhabi National Exhibition Centre in Abu Dhabi, UAE. Expo! Expo! MENA will feature a trade show, education sessions, a general session and Certified in Exhibition Management Learning Program classes.

Amy Durkin, CEM, CMP of the National Catholic Educational Association discusses the importance of making connections at Expo! Expo! and what she’s looking forward to at Las Vegas this December.

SOURCE: Forbes
Most marketers think of Google and Facebook first when it comes to advertising spend. After all, the duopoly accounts for more than 50% of advertising revenues in the U.S. But when these technology giants update their policies and tweak their algorithms, advertising performance can be dramatically impacted.  

While trade shows are the best options for face-to-face interaction and brand building, traditional marketing strategies still hold a lot of importance, provided they have the right "mix" to engage and educate potential customers.

The growing role of design in an organization's development varies from company to company. But one cannot argue the tangible business benefits that design investment reaps.