Now that you’ve taken the walk across the stage and received your college diploma (congratulations!), it’s time to get serious about starting your career. The feeling of uncertainty that often accompanies post-grad life can make thinking about your future and hunting for jobs more than a little nerve-wracking, especially if the profession for which you’ve earned your degree is, at times, challenging to break into. But fear not! If your chosen career path leads you to pursue work in the exhibitions industry, there are several steps you can take to increase your chances of cultivating success right off the bat.

A social media campaign is the key to a successful event in this day and age. Focus on your target audience, which includes those who want to attend, those who are attending and those planning to attend next time.

Since the first-ever banner ad launched in 1994, digital advertising has come a long way, accounting for more than half of advertising dollars spent, according to one Australian report.  

Personal empowerment and wellness, personalized and interactive experiences, different learning and networking styles, and elements that appeal to emotions are four things organizers can focus on to create better conferences.

The majority of Americans say they feel stress during the day, and often that stress can spread. There are a few steps you can take to prevent your stress from impacting those around you.

Artificial Intelligence (AI) may be the key to a successful experiential marketing campaign, resulting in more audience engagement. AI doesn’t have to take over – using it as a supplement to human interaction can help you spread your message.

You can have cognitive, emotional and success intelligence, but nothing compares to cultural intelligence, which enables you to work successfully in different cultures, according to Phil Shawe, CEO of translation company TransPerfect.

How you react to compliments and criticism reveals who you are, not only to yourself, but also to those around you. Consider changing how you receive both good and bad news using the BRAVE approach.

Almost everyone gets nervous when the pressure is on at work. Try these simple techniques to boost your confidence to achieve your professional goals.